Mobly is the mobile-first, event-agnostic lead capture platform for B2B event marketers. Scan badges, scan business cards, or search by name and company right from your phone — no rented hardware, no event-specific app. Every lead is enriched with company and contact detail before it reaches your CRM, so your team follows up with a complete record instead of a name badge.

Captured leads flow into HubSpot as Contacts, matched on contact ID or email, with companies matched by domain. Map any Mobly field to a standard or custom HubSpot property, send qualifier answers into HubSpot picklists, and sync each event to a HubSpot Marketing Event with registered and attended status kept current. Follow-up logged in Mobly — emails, calls, meetings and notes — appears as engagements on the contact record, so your sellers work where they already are.

Mobly then reads your HubSpot account and deal data to show which events actually produced pipeline — sourced and influenced, by event and by rep. Event marketers get the number they need to defend the budget, in the system the revenue team already trusts.