The HubSpot integration, developed by Triggr, feeds real-time account insights, directly into your CRM, along with the right contact. You define the important company changes that you want to know about, and Triggr sends the alert, along with the Ideal Persona for you to reach out to.

How Triggr Events Works:

1. Enroll - Define your Ideal Client Profile
2. Triggr Event - Setup the event you want to know about
3. Persona - Build your top-down Persona list, so Triggr can find the right contact every time.
4. Playbook - Set your team up for success with a Playbooks to follow based on any scenario, inserted directly into the Task

Enrichment

Use Triggr's embedded Account Insights card on the Contact and Company object, to find the right contact in any account and one-click push into HubSpot. Plan your account strategy, with contact details of the entire buying committee, so no deal ever slips.

New Accounts

Find new accounts, with HubSpot's Lookalikes tool, which surfaces companies that match the Technographic, Firmographic, and Growth profile of your best customers.

Some Example Triggr Events include:

• Funding
• Technology adoption
• Customer Advocate moves to Prospect Account
• New Employee, matching Persona Profile
• Hiring Advertisements for Senior Executives
• Appointment of a new CEO

Currently available in Australia.