MSPs and cybersecurity providers often struggle to start meaningful sales conversations. Cold outreach feels impersonal, and it’s hard to stand out or prove value - without sounding “salesy.”

The Cyber Score solves that by bringing cyber sales intelligence into the mix so you can start conversations with data that actually matters to your prospects. The Cyber Score enriches every company record with cyber risk data giving you a clear picture of each prospect’s security posture and where they need help.

Instantly see a company’s Cyber Score, breach history, and exposed risks so you can help them understand what’s at stake and how you can make their business safer. Instead of talking about yourself, you can lead with meaningful cyber sales intelligence. Now you can show a company the real cyber issues putting their business at risk and offer a quick, practical way to fix them. It’s a smarter, value-first sales approach, focused on protecting their business, instead of pushing your product. No more generic sales pitches. You can lead with meaningful cyber insights that highlight real risks and position your team as a trusted advisor. Immediately prove your value, build trust, and turn a cold outreach into a helpful conversation.

Whether you’re prospecting for new clients, prioritizing upsells, or assessing your existing accounts, Cyber Score helps you identify which companies need your help the most. Instead of talking about your services, you can show value from the first touchpoint and transform cyber insights into meaningful sales opportunities.

What's a Cyber Score

A Cyber Score is a snapshot of a company’s cybersecurity health (like a credit score for digital risk). It analyzes key factors that expose a business to cyber threats, such as leaked employee credentials on the dark web, missing email protections (SPF, DKIM, DMARC), weak website encryption, and absent firewalls. By assessing six core criteria, the Cyber Score helps organizations understand their vulnerabilities and prioritize actions to strengthen their defenses. For MSPs and cybersecurity providers, it turns complex security data into clear, actionable insights that can spark meaningful client conversations and guide risk remediation.