Austin Lawrence Group

Key partner in launching a new business

We considered several options for creating our brand identity, website, and sales support tools. This ranged from selecting designers with It connections, to offshore resources, and ALG. After reviewing the proposals, we selected ALG because of their experience with our category, their strategic approach to brand identity, their ability to create a compelling website design, their marketing guidance to our fledgling, but promising company, and their capabilities to create sales collateral. Their recommendation of HubSpot CRM, Marketing, and Sales Starter provided the company with a complete suite of tools needed for building the website, managing our contacts, and tracking deals and opportunities. ALG's strategic approach to creating our brand identity was singular. This was not a "what kind of logo do you like," but a process that led to agreement on our goals, aspirations, personality, and values that led to an identity. The brand guidelines they provided, including type, styles, and colors, were incorporated into our app, website, email signatures, and sales collateral presenting our identity through every company and customer touchpoint. Throughout the project, ALG offered guidance and suggestions that built on or extended our ideas, resulting in improvements. Lastsly, ALG is easy to work with. Their proposal was heads and shoulders above others we solicited - very clear and specific. All in all, we're very happy to have partnered with ALG and look forward to continuing our relationship as our business evolves.

Efficient, Spoke Our Language, & Made Us Dream

We approached ALG at a time when we felt like we were doing all of the right things, or at least we were trying but felt uninformed about how to best use HubSpot to tie them all together and turn our effort into revenue. Specifically, ALG: - Was able to make sense of who we were as a company, who we want to become, and all of the granular details that we felt supported that process (blog posts, marketing assets, events, sales actions, and beyond) - Took that understanding and helped us to prioritize our efforts; helped us make a short term plan, a longer-term roadmap and helped us dream - Built out effective customized dashboards and highlighted specific, immediate actions that can improve our KPIs - Took a good look around our HubSpot environment and fixed, cleaned up and course-corrected for us very quickly We would recommend Ken, Karen, and Kelly to anyone who has a feeling that the HubSpot tool is far more powerful than they know and needs to learn more.

Trusted Adviser

I worked with ALG to support the tactical marketing requirements of a smaller company. Ken and his team kept our customer database updated, managed our webinars and developed communications and marketing plans for product launches. For all of those tactical activities, I appreciated the willingness of the ALG team to get their hands dirty work to ensure the job got done. But the most valuable (and unique) aspect of our engagement was the time Ken took to understand my business and earn my trust as an adviser. Leveraging his background and his ability to connect the dots, Ken played an important role in guiding my thinking on marketing, business development and sales strategies. Some advisers tell you what you want to hear, but Ken would tell me what I needed to hear which helped me do my job better.

Transforming Thought Leadership

We are a business that has evolved since the 40s & we recently found ourselves facing a monumental fork in the road of our growth strategy. We got a referred to ALG and it has been a great partnership since. There are many agencies that are wiling to give a boiler plate of concepts and "book strategy". So because of this we were cautious at first. Once Ken did an onsite workshop ALG became our thought partner. The first thing Ken and his team did, they listened! Yes, honest listening to us as a management team. Then thru the workshop Ken and his team identified "friction points". ALG wasn't afraid to challenge our thinking and respectfully modified our paradigm. Their final report was fantastic. Conceptualization is great, but what about action? This is when things got fun. Kelly on Ken's team is a rockstar and is fantastic to work with when it came time to implement HubSpot. ALG has changed the way we manage our business. ALG's support has been top-shelf.

A successful CRM Migration with ALG!

Austin Lawrence helped us to migrate from an old CRM (MS Dynamics) to an implementation of the full HubSpot Growth Stack (Sales, Service and Marketing). We've gone from separate and inflexible environments to an integrated platform. We've also migrated our marketing contacts to the HubSpot platform and are pleased that our team now sees a single view of the customer. The marketing tools in HubSpot are much more powerful than our old platform and we are looking forward to tracking campaign performance and our deal pipeline. The team at ALG really dug into the details of our business to ensure that our migration was successful and that we are positioned to make the most of the HubSpot software. It's a pleasure to work with an agency that delivers on its commitments. I highly recommend ALG.

Austin Lawrence Drives Growth

Austin Lawrence Drives Growth The team at Austin Lawrence Group is singularly focused on driving business growth for TVEyes. As much as 30 percent of our revenue is garnered from Inbound and our ROI is off the charts. In addition to content development and marketing automation, ALG brought in CRM and works with us on sales enablement and lead handling best practices.