Key partner in launching a new business

We considered several options for creating our brand identity, website, and sales support tools. This ranged from selecting designers with It connections, to offshore resources, and ALG. After reviewing the proposals, we selected ALG because of their experience with our category, their strategic approach to brand identity, their ability to create a compelling website design, their marketing guidance to our fledgling, but promising company, and their capabilities to create sales collateral. Their recommendation of HubSpot CRM, Marketing, and Sales Starter provided the company with a complete suite of tools needed for building the website, managing our contacts, and tracking deals and opportunities. ALG's strategic approach to creating our brand identity was singular. This was not a "what kind of logo do you like," but a process that led to agreement on our goals, aspirations, personality, and values that led to an identity. The brand guidelines they provided, including type, styles, and colors, were incorporated into our app, website, email signatures, and sales collateral presenting our identity through every company and customer touchpoint. Throughout the project, ALG offered guidance and suggestions that built on or extended our ideas, resulting in improvements. Lastsly, ALG is easy to work with. Their proposal was heads and shoulders above others we solicited - very clear and specific. All in all, we're very happy to have partnered with ALG and look forward to continuing our relationship as our business evolves.

Efficient, Spoke Our Language, & Made Us Dream

We approached ALG at a time when we felt like we were doing all of the right things, or at least we were trying but felt uninformed about how to best use HubSpot to tie them all together and turn our effort into revenue. Specifically, ALG: - Was able to make sense of who we were as a company, who we want to become, and all of the granular details that we felt supported that process (blog posts, marketing assets, events, sales actions, and beyond) - Took that understanding and helped us to prioritize our efforts; helped us make a short term plan, a longer-term roadmap and helped us dream - Built out effective customized dashboards and highlighted specific, immediate actions that can improve our KPIs - Took a good look around our HubSpot environment and fixed, cleaned up and course-corrected for us very quickly We would recommend Ken, Karen, and Kelly to anyone who has a feeling that the HubSpot tool is far more powerful than they know and needs to learn more.