Following the merger of 120/80 and Beacons Point in 2022, Behind the Work proudly stands as a team of self-professed HubSpot nerds. Combining Beacons Point's mastery in inbound marketing, videography, and content creation, alongside 120/80's analytical prowess in data, digital paid media, and SEO. HubSpot remains the central thread that connects all we do. We navigate HubSpot's extensive suite with expertise to drive our comprehensive services: ⚫ Onboarding & Implementation of all HubSpot Hubs ⚫ Dashboard & Branded Asset Creation ⚫ Ongoing User Training & Consulting ⚫ Automation Solutions to Streamline Operations ⚫ In-house Videography + Content Teams for Full Funnel Inbound Marketing ⚫ Managed SEO and Paid Advertising Experts to Attract, Retain, & Grow Let us be your guide to leveraging the full potential of HubSpot's tools and ensure your brand's story is not just told, but felt and remembered.
The Beacon's Point team is exceptional in all facets of inbound marketing. They truly feel like an extension of our own marketing department, which is key for our small company. Their team has tremendous technical aptitude and creative expertise, and has been able to support us above and beyond expectations at every turn. They've helped us leverage HubSpot in ways we wouldn't have thought of on our own, and we're seeing strong results in both lead acquisition and customer engagement. Find the money in your budget to work with this awesome team - they are worth it!
The Beacon's Point team is exceptional in all facets of inbound marketing. They truly feel like an extension of our own marketing department, which is key for our small company. Their team has tremendous technical aptitude and creative expertise, and has been able to support us above and beyond expectations at every turn. They've helped us leverage HubSpot in ways we wouldn't have thought of on our own, and we're seeing strong results in both lead acquisition and customer engagement. Find the money in your budget to work with this awesome team - they are worth it!
The 120/80 team were able to step into a project with a national financial brand and wow them from day one. It's hard to find agencies that love what they do which shines through to how well they treat clients. Great communication, very knowledgeable in all of the techy areas we don't aways get, and I hope to work with Sonny and his awesome HubSpot and CRM team with more collaborations into the future.
The 120/80 team were able to step into a project with a national financial brand and wow them from day one. It's hard to find agencies that love what they do which shines through to how well they treat clients. Great communication, very knowledgeable in all of the techy areas we don't aways get, and I hope to work with Sonny and his awesome HubSpot and CRM team with more collaborations into the future.
I have worked with many agencies over the past 20 years and Beacon's Point truly stands out as one of the best. They have absolutely exceeded our expectations from content creation to account support, team engagement, technical solutions, and genuine passion for our business than we could ever have expected. We work in a very complex business and I was impressed at how quickly BP dived in and immediately began to understand the intricacies and turned that into dynamic, engaging content. I am excited each day I get a new update or piece of content from them because I know it's relevant, targeted to our audience, and will help us continue to grow our business. Thank you to Alex, Brian, Karen, Max, Sabina, and Ashley - you are all rockstars!
I have worked with many agencies over the past 20 years and Beacon's Point truly stands out as one of the best. They have absolutely exceeded our expectations from content creation to account support, team engagement, technical solutions, and genuine passion for our business than we could ever have expected. We work in a very complex business and I was impressed at how quickly BP dived in and immediately began to understand the intricacies and turned that into dynamic, engaging content. I am excited each day I get a new update or piece of content from them because I know it's relevant, targeted to our audience, and will help us continue to grow our business. Thank you to Alex, Brian, Karen, Max, Sabina, and Ashley - you are all rockstars!
I have been working in conjunction with Beacons Point for about 2 years now and they have been fantastic! Very hands on and very communicative which are the highest 2 qualities I look for in a marketing management team.
I have been working in conjunction with Beacons Point for about 2 years now and they have been fantastic! Very hands on and very communicative which are the highest 2 qualities I look for in a marketing management team.
From website design and curated eBooks to video production and webinars, Beacon’s Point has been an invaluable partner to us over the last year. Beacon’s Point has helped us to enhance the quality of our content, better connect with our audience, improve the UX on our website, and even launch a new podcast! The BP Team is incredibly responsive and always there to provide expert insight and creative solutions—they even helped to train a couple of our new-hires who were just learning the HubSpot platform and needed guidance. We have learned so much from Beacon’s Point and are continuously impressed with their kindness, hard work, and extensive knowledge. Thank you, Beacon’s Point!
From website design and curated eBooks to video production and webinars, Beacon’s Point has been an invaluable partner to us over the last year. Beacon’s Point has helped us to enhance the quality of our content, better connect with our audience, improve the UX on our website, and even launch a new podcast! The BP Team is incredibly responsive and always there to provide expert insight and creative solutions—they even helped to train a couple of our new-hires who were just learning the HubSpot platform and needed guidance. We have learned so much from Beacon’s Point and are continuously impressed with their kindness, hard work, and extensive knowledge. Thank you, Beacon’s Point!
Our tiny-but-mighty marketing team has been working with Beacon's Point since the turn of the year to kickstart our lead generation efforts. They have stood by us and been the feet on the ground working to integrate HubSpot with Salesforce, understand our partner and client audiences, create content to educate and convert leads, and further optimize our website. Their support goes beyond the campaign we have been working on together though - they have taught us so much about how to utilize the HubSpot tool, that we are able to execute additional campaigns and scale our work more than we would have been able to without their expertise. They are friendly, helpful, professional, and really everything we hoped for in an agency. The progress we've made toward our sales and marketing goals this year wouldn't be possible without their support.
Our tiny-but-mighty marketing team has been working with Beacon's Point since the turn of the year to kickstart our lead generation efforts. They have stood by us and been the feet on the ground working to integrate HubSpot with Salesforce, understand our partner and client audiences, create content to educate and convert leads, and further optimize our website. Their support goes beyond the campaign we have been working on together though - they have taught us so much about how to utilize the HubSpot tool, that we are able to execute additional campaigns and scale our work more than we would have been able to without their expertise. They are friendly, helpful, professional, and really everything we hoped for in an agency. The progress we've made toward our sales and marketing goals this year wouldn't be possible without their support.
Beacons Point has been an invaluable asset for our marketing department as our strategy shifted to incorporate more content marketing. It's so refreshing to have a company put in the work on the front end to really know and understand your product, brand, and voice – I have been continually amazed by how well they have been able to produce content that is aligned with our goals and vision. On top of incredible content, they have the expertise to practically implement content strategies via HubSpot and make sure every piece is getting in front of the right people at the right time. They have saved me so much time and energy and have been an absolute delight to partner with.
Beacons Point has been an invaluable asset for our marketing department as our strategy shifted to incorporate more content marketing. It's so refreshing to have a company put in the work on the front end to really know and understand your product, brand, and voice – I have been continually amazed by how well they have been able to produce content that is aligned with our goals and vision. On top of incredible content, they have the expertise to practically implement content strategies via HubSpot and make sure every piece is getting in front of the right people at the right time. They have saved me so much time and energy and have been an absolute delight to partner with.
I love working with beacons point. The team is always super helpful, and always make them selves available when I need help. I really appreciate everything.
I love working with beacons point. The team is always super helpful, and always make them selves available when I need help. I really appreciate everything.
I handle business development /new client acquisition for Acquirent and have been working with the 120/80 Team for close to a year and they are phenomenal! We asked 120/80 to focus on 3 main things - leads, leads and more leads. They have produced an abundant, sometimes overwhelming, amount of new inbound leads. We've also seen the quality in leads go up with a more tailored approach to our ideal client profile . Sonny's Team is great to work with and extremely responsive. They do an amazing job of listening to our needs and generate results. The Team provides high quality and insightful reporting to make sense of what is working, what's not working, and where we need to focus more energy. I would confidently recommend 120/80 to any organization.
I handle business development /new client acquisition for Acquirent and have been working with the 120/80 Team for close to a year and they are phenomenal! We asked 120/80 to focus on 3 main things - leads, leads and more leads. They have produced an abundant, sometimes overwhelming, amount of new inbound leads. We've also seen the quality in leads go up with a more tailored approach to our ideal client profile . Sonny's Team is great to work with and extremely responsive. They do an amazing job of listening to our needs and generate results. The Team provides high quality and insightful reporting to make sense of what is working, what's not working, and where we need to focus more energy. I would confidently recommend 120/80 to any organization.
Working with Alex, Brian, Ross, and the extended Beacons Point team has been a breath of fresh air. While the content we had been producing for years was decent, we were not great at getting it to the right people. Connecting our content with Beacon’s HubSpot expertise has had a fantastically positive impact on our success. Not only have Alex and Brian been instrumental in creating the sales funnels and automation that has allowed us to work on our business (and not be caught up in our business), Ross has given our video content the polished touch that finally matches our style and message. If you’re looking for help, this is the team you want to work with.
Working with Alex, Brian, Ross, and the extended Beacons Point team has been a breath of fresh air. While the content we had been producing for years was decent, we were not great at getting it to the right people. Connecting our content with Beacon’s HubSpot expertise has had a fantastically positive impact on our success. Not only have Alex and Brian been instrumental in creating the sales funnels and automation that has allowed us to work on our business (and not be caught up in our business), Ross has given our video content the polished touch that finally matches our style and message. If you’re looking for help, this is the team you want to work with.