Prepr uses a unified content model combined with a real-time experience engine to tailor content for every visitor, known or anonymous. Serve the most relevant messaging and increase engagement the moment users arrive.

One platform for content + personalization

By combining a headless CMS with powerful segmentation and AI-driven recommendations, Prepr gives marketers everything needed to deliver cohesive, conversion-focused experiences across all digital touchpoints, without extra tools or overhead.

Experiment. Learn. Personalize.

Run optimization tests instantly

Quickly create and launch content variations to see what drives the best results.

Data-driven improvements

Analyze the performance of headlines, media, layouts, and CTAs to continuously refine journeys and increase conversions.

Scale personalization with ease

Start simple with copy variations or go big with major UX shifts — all managed centrally in Prepr.

No dev bottlenecks

Marketing teams can launch multiple experiments independently, while developers stay focused on innovation.