
Google Ads
Get full ROI, cross-network reporting, and more in HubSpot.
Built by HubSpot
Installs - 122K installs
Rating - 3(199)
Requirements
HubSpot Plan HubSpot Account permissions No permissions required Google Ads Subscription - Google Ads Account plan
Overview
1/6
With Google Ads in HubSpot, targeting your customers with highly relevant ads and reporting on the true ROI of your campaigns is simple. Start by quickly connecting your account, and decide whether or not you want to turn on ad tracking and apply your tracking pixel. From there, leverage the HubSpot CRM to create highly targeted audiences that automatically sync with your Google Ads account. Report on your ads success through a number of attribution views, and see how your ad spend is influencing your bottom line. And because you're managing your ad campaigns in the same place you run the rest of your marketing, creating a consistent narrative between your follow up and the rest of your marketing is easy.
Features

Create highly targeted audiences.
Attach your pixel to HubSpot and start creating website audiences off of granular interactions customers have with your website. Use nearly any CRM data point to create specific audiences to create targeted messages, and increase your ads engagement.
Track the success of your targeted keywords.
Analyze which keywords have the highest CPC, and which ones are generating the most revenue for your business. Based on which keywords are influencing your bottom line, you can make smarter decisions on which keywords you should continue bidding on.

Understand which ads are influencing your bottom line.
Clicks and leads are great, but they don’t always equal money in the bank. Running your Google Ad campaigns in HubSpot, you’ll be able to draw a direct line between clicks on your ads, and return on your ad spend. Never again will you struggle to prove the ROI of your advertising.

Create a consistent narrative across all your marketing efforts.
Ensure that you continue the conversation with your leads after they interact with your ads. Create workflows triggered off of ad interactions that deliver necessary follow up, and enroll them in a nurturing campaign to ensure consistency across all customer touch points.
App Functionality
Shared Data
![]() Ad performance | ||
![]() Audiences | ||
![]() Audiences | ||
![]() Tracking Pixel |
Reviews
3.0
199
3.0
199
- Jan 20, 2026
Connection issues make this completely unusable - needs immediate fixing
I haven't been able to connect my google ad account and it needs resolving.
I haven't been able to connect my google ad account and it needs resolving.
Georgiou, M.
- Jan 19, 2026
Data quality issues and restrictive event limits make integration frustrating with poor debugging support
Connecting HubSpot and Google Ads through event tracking in HubSpot is straightforward, but even with enhanced tracking enabled in Google Ads, the data quality needs improvement. Most importantly, the limit of 5 events (on the Starter Plan) is too restrictive. The debugging process provides very little helpful information, and troubleshooting often requires guesswork.
Guo, G.
Pricing
Google Ads Account
$0
Google Ads Account
$0
* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 09/17/2025
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