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Google Ads

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App

Google Ads

HubSpot Certified App

Get full ROI, cross-network reporting, and more in HubSpot.

Built by

HubSpot

Installs
122K installs
Rating

3(199)

Sign in to installRequires Google Ads subscription

Requirements

HubSpot Plan
HubSpot Account permissions
No permissions required
Google Ads Subscription
Google Ads Account plan

Overview

With Google Ads in HubSpot, targeting your customers with highly relevant ads and reporting on the true ROI of your campaigns is simple. Start by quickly connecting your account, and decide whether or not you want to turn on ad tracking and apply your tracking pixel. From there, leverage the HubSpot CRM to create highly targeted audiences that automatically sync with your Google Ads account. Report on your ads success through a number of attribution views, and see how your ad spend is influencing your bottom line. And because you're managing your ad campaigns in the same place you run the rest of your marketing, creating a consistent narrative between your follow up and the rest of your marketing is easy.

Features

Create highly targeted audiences.

Attach your pixel to HubSpot and start creating website audiences off of granular interactions customers have with your website. Use nearly any CRM data point to create specific audiences to create targeted messages, and increase your ads engagement.

Track the success of your targeted keywords.

Analyze which keywords have the highest CPC, and which ones are generating the most revenue for your business. Based on which keywords are influencing your bottom line, you can make smarter decisions on which keywords you should continue bidding on.

Understand which ads are influencing your bottom line.

Clicks and leads are great, but they don’t always equal money in the bank. Running your Google Ad campaigns in HubSpot, you’ll be able to draw a direct line between clicks on your ads, and return on your ad spend. Never again will you struggle to prove the ROI of your advertising.

Create a consistent narrative across all your marketing efforts.

Ensure that you continue the conversation with your leads after they interact with your ads. Create workflows triggered off of ad interactions that deliver necessary follow up, and enroll them in a nurturing campaign to ensure consistency across all customer touch points.

App Functionality

Shared Data
Data Source
Sync Direction
In HubSpot
In HubSpot

Ad performance

Analytics

Analytics

Audiences

Contact Lists

Contact Lists

Audiences

Tracking Code

Tracking Code

Tracking Pixel

Tracking Code

Tracking Code

Reviews

Average rating

3.0

Based on 199 ratings


Total reviews

199

Number of reviews all-time


5
27% complete
27%
4
14% complete
14%
3
15% complete
15%
2
21% complete
21%
1
23% complete
23%

Average rating

3.0

Based on 199 ratings

Total reviews

199

Number of reviews all-time

5
27% complete
27%
4
14% complete
14%
3
15% complete
15%
2
21% complete
21%
1
23% complete
23%

Filter reviews:

Sort:


1/5
    Jan 20, 2026

Connection issues make this completely unusable - needs immediate fixing

I haven't been able to connect my google ad account and it needs resolving.

What do you dislike?

I haven't been able to connect my google ad account and it needs resolving.

  • Georgiou, M.


2/5
    Jan 19, 2026

Data quality issues and restrictive event limits make integration frustrating with poor debugging support

Connecting HubSpot and Google Ads through event tracking in HubSpot is straightforward, but even with enhanced tracking enabled in Google Ads, the data quality needs improvement. Most importantly, the limit of 5 events (on the Starter Plan) is too restrictive. The debugging process provides very little helpful information, and troubleshooting often requires guesswork.

  • Guo, G.


Pricing

Google Ads Account

$0

Google Ads Account

$0

* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 09/17/2025

More info

Built by

HubSpot

Installs
122K installs
Categories
Languages this app is available in
Dutch, English, Finnish, French, German, Italian, Japanese, Polish, Portuguese, Spanish, and Swedish

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