Optimize ad targeting with your HubSpot CRM data

Use existing customer data to guide Google Ads to find new customers like your best ones. Build Google Ads audiences directly from HubSpot contact lists, segmenting by lifecycle stage or deal data. As contacts move through the funnel, they're automatically added or removed from audiences, so your targeting reflects your latest CRM data.

Meet customers as they search on Google or discover on YouTube

Proactively reach new customers across Search, YouTube, Maps, and Discover at the right time and place by launching a single Performance Max campaign. Find and convert leads that match your most valuable customer profiles by powering Google’s continuous optimization with your CRM data.

Be there at the exact moment customers search for you.

Capture customers the moment they start looking for your business with Search campaigns. Focus your budget on high-value results by identifying the specific keywords that drive actual sales and resonate most with your best customers.

Create, manage, and report on Google ads in HubSpot

You can launch Performance Max and Search campaigns without leaving HubSpot, then manage them side by side with your other ad network campaigns in one dashboard, so you always have a clear picture of which ads are driving contacts, deals, and revenue.

Give your ads the full picture by syncing your offline conversions

Optimize your budget for the outcomes that actually matter by giving Google Ads the full conversion picture with Enhanced Conversions. You can send offline conversion events like lifecycle stage changes and form submissions directly from HubSpot to ensure your campaigns are trained on your actual sales.

Sync leads from Google to HubSpot

Leads from your Google Ads flow straight into HubSpot as contacts. No CSV exports, no manual data entry.