Create targeted audiences using HubSpot CRM data

Create website visitor and/or contact audiences from HubSpot contact lists segmented by lifecycle stage, company attributes, or deal data and sync them to Google Ads. Contacts are automatically added or removed as they move through your funnel, keeping your targeting aligned with your latest CRM data.

Find new customers across every Google channel with Performance Max

With Performance Max ads you can convert new leads across Search, YouTube, Maps, Discover, and more from a single and easy to manage campaign. Google AI uses your HubSpot CRM data to proactively target users who look and behave like your best customers.

Create, manage, and report on Google ads in HubSpot

Build Google Search and Performance Max ad campaigns directly in HubSpot, then manage them from a single dashboard alongside your other ad networks. Track and report on every ad—even those published outside of HubSpot—to see which ad campaigns drive contacts, deals, and revenue.

Sync leads from Google to HubSpot

Automatically sync leads from Google ads as HubSpot contacts—no need for CSV exports or manual data entry.

Sync conversions from HubSpot to Google

Send conversion events — like lifecycle stage changes, form submissions, and closed deals — from HubSpot to Google to optimize ads for the outcomes that actually drive revenue, not just clicks.