Koalify - Merge & Deduplicate
Premier
Requirements
HubSpot Plan HubSpot Account permissions - View the required account permissions
Access Type Shared Koalify - Merge & Deduplicate Subscription - Free, Pro, or Enterprise plans
Overview
1/7 - HubSpot deduplication simplified.
Automatically detect and merge duplicates in HubSpot, with complete control
⭐️⭐️⭐️⭐️⭐️ 5/5 Stars from 100+ reviews
📈 Over 4,000+ installs
✅ HubSpot Certified App
🛡️ SOC 2 Type II & ISO 27001 Compliant
Koalify makes complex deduplication in HubSpot effortless and reliable.
Automatically detect duplicate contacts, companies, deals, tickets, and custom objects. Analyze duplicate records, apply custom deduplication and primary record rules, and bulk merge duplicates; all without leaving HubSpot.
Unlike basic duplicate management tools, Koalify gives you full control over:
How duplicates are matched
Which record becomes the primary
Which property values win during every merge
When and how automated dedup workflows run
No more unpredictable merges or lost data
What You Can Do With Koalify
🔎 Advanced Duplicate Detection
Identify duplicates using customizable deduplication rules, fuzzy matching, and multi-property logic.
🔀 Merge Duplicates Quickly
Automatically merge duplicate records using HubSpot workflows or merge directly from record pages.
📊 Analyze Duplicate Easily
Build HubSpot reports to identify where duplicate data comes from and prevent future duplication.
📦 Full Object Coverage
Deduplicate and merge contacts, companies, deals, tickets, and custom objects.
🛠️ Custom Merge Rules
Choose exactly which values to keep during every merge, no more unpredictable overwrites.
🧩 Salesforce-Safe Company Merges
Safely merge duplicate companies even with the HubSpot–Salesforce integration active.
Why Duplicate Records Hurt Your HubSpot CRM
Without proper deduplication:
🤔 Admins waste hours manually reviewing and merging records.
📉 Reports become inflated and inaccurate
🔁 Automation triggers twice for the same contact
😡 Sales teams contact the same lead multiple times
😔 Customers receive duplicate emails or calls, leading to confusion and frustration
Why Teams Choose Koalify
🔨 Built exclusively for HubSpot – Fully embedded, no external platforms required.
✅ HubSpot Certified App – Verified, secure, and trusted by HubSpot.
📈 Over 4,000+ Total Installs – Growing rapidly among HubSpot admins and RevOps teams.
⭐️⭐️⭐️⭐️⭐️ 5/5 Stars from 100+ Reviews
What users think about Koalify:
⭐️⭐️⭐️⭐️⭐️"No more manual deduplication" Nixon, J.
⭐️⭐️⭐️⭐️⭐️"Must have app" Dowling, T.
⭐️⭐️⭐️⭐️⭐️"Best deduplication tool I found" Lebizay, B
Ready to eliminate duplicates in HubSpot?
Install Koalify and take full control of your deduplication and merge process today.
Start your free trial.
Features
Bulk merge automatically with Koalify workflow actions
- Bulk merge contacts, companies, deals, and tickets directly within HubSpot workflows. - Add the “Merge Duplicate Record” action to any workflow. - Enroll duplicates manually or set enrollment triggers to fully automate your deduplication process.
Review and merge duplicates with Koalify CRM cards
- Get instant duplicate suggestions for contacts, companies, deals, and tickets inside CRM record pages. - Merge up to 3x faster than HubSpot’s built-in process with Koalify’s streamlined CRM cards. - There is no extra cost per user, so you can empower your entire team to contribute to clean data.
Detect duplicates with Koalify duplicate rules
- Create custom duplicate rules to find duplicates in your HubSpot portal. - Combine standard and custom properties to accurately identify potential duplicate records. - Do cross-property matching, such as comparing Phone Number with Mobile Phone Number
Automatically set primary records with Koalify primary rules
- Define primary rules to automatically determine the master record among duplicates - Use a combination of multiple (custom) properties to highlight the primary record.
Create HubSpot views and reports of duplicates with Koalify properties
- Build custom views, reports, and notifications in HubSpot to monitor duplicate records. - Prioritize high-impact duplicates, identify recent duplication trends, and automatically notify record owners.
App Functionality
Contacts | ||
Companies | ||
Deals | ||
Tickets | ||
Custom Objects |
You can choose which HubSpot objects to sync with Koalify.
Pricing is based only on the record count of the objects you select.
Reviews
4.9
128
4.9
128
- Aug 27, 2026
Good tool but very expensive for enterprise accounts
Koalify is a good deduping tool (which should honestly already be a default feature in HubSpot) but if you have a lot of records it can get very expensive very quickly.
The tool is easy to set up and use for automated deduping vs. using HubSpot's tedious duplicate management tool.
Cost is the biggest con here for larger enterprise accounts. Paying 900-1.100€ a month for a deduping tool is ridiculous, which is why we ended it.
Churney, Z.
- Aug 18, 2026
Phenomenal deduplication tool!
I've been looking for and evaluating HubSpot management tools since I started using HubSpot years ago. Of all the tools that I've evaluated designed to assist in the deduplication of duplicate records, Koalify is a 12 out of 10!
Once you understand how the pieces of the tool integrate and that the action of deduplication is actually done in a HubSpot workflow (using the qualified deduplication rule as the trigger criteria), it is one of the easiest tools to implement.
The introduction tutorial that walks you step by step through the setup and execution could be more comprehensive.
Ben-Avraham, Y.
Free
$0
< 10,000 records
Unlimited merges
Unlimited duplicate detection
Unlimited users
Koalify workflow actions for bulk and automated merges
Koalify CRM cards for fast manual deduplication
Koalify properties for a complete duplicate overview
Custom duplicate rules for precise matching
Custom primary rules for smarter record selection
Custom merge rules for consistent data control
Instant duplicate validation
Free
$0
< 10,000 records
Unlimited merges
Unlimited duplicate detection
Unlimited users
Koalify workflow actions for bulk and automated merges
Koalify CRM cards for fast manual deduplication
Koalify properties for a complete duplicate overview
Custom duplicate rules for precise matching
Custom primary rules for smarter record selection
Custom merge rules for consistent data control
Instant duplicate validation
* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 02/23/2026
More info
Built by - Koalify
Installs - 5K installs
Categories Languages this app is available in English
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