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Koalify - Merge & Deduplicate

Koalify - Merge & Deduplicate-icon
App
Breeze

Koalify - Merge & Deduplicate

HubSpot Certified App

Deduplication simplified. Merge duplicate contacts, companies, deals,…

Built by
Koalify
Installs
4K installs
Rating

5

(111)

Sign in to installRequires Koalify - Merge & Deduplicate subscription
Leading

Leading

Leading partners have a demonstrated record of delivering customer value in close partnership with HubSpot.Learn more

Requirements

HubSpot Plan
HubSpot Account permissions
View the required account permissions
Access Type
Shared
Koalify - Merge & Deduplicate Subscription
Free, Pro, or Enterprise plans

Overview

Automatically detect and merge duplicates in HubSpot, with complete control


⭐️⭐️⭐️⭐️⭐️ 5/5 Stars from 100+ reviews

📈 Over 4,000+ installs

✅ HubSpot Certified App

🛡️  SOC 2 Type II & ISO 27001 Compliant


Koalify makes complex deduplication in HubSpot effortless and reliable.

Automatically detect duplicate contacts, companies, deals, tickets, and custom objects. Analyze duplicate records, apply custom deduplication and primary record rules, and bulk merge duplicates; all without leaving HubSpot.


Unlike basic duplicate management tools, Koalify gives you full control over:

  • How duplicates are matched

  • Which record becomes the primary

  • Which property values win during every merge

  • When and how automated dedup workflows run

  • No more unpredictable merges or lost data


What You Can Do With Koalify

🔎 Advanced Duplicate Detection

Identify duplicates using customizable deduplication rules, fuzzy matching, and multi-property logic.


🔀 Merge Duplicates Quickly

Automatically merge duplicate records using HubSpot workflows or merge directly from record pages.


📊 Analyze Duplicate Easily

Build HubSpot reports to identify where duplicate data comes from and prevent future duplication.


📦 Full Object Coverage

Deduplicate and merge contacts, companies, deals, tickets, and custom objects.


🛠️ Custom Merge Rules

Choose exactly which values to keep during every merge, no more unpredictable overwrites.


🧩 Salesforce-Safe Company Merges

Safely merge duplicate companies even with the HubSpot–Salesforce integration active.


Why Duplicate Records Hurt Your HubSpot CRM

Without proper deduplication:


🤔 Admins waste hours manually reviewing and merging records.

📉 Reports become inflated and inaccurate

🔁 Automation triggers twice for the same contact

😡 Sales teams contact the same lead multiple times

😔 Customers receive duplicate emails or calls, leading to confusion and frustration


Why Teams Choose Koalify

🔨 Built exclusively for HubSpot – Fully embedded, no external platforms required.

✅ HubSpot Certified App – Verified, secure, and trusted by HubSpot.

📈 Over 4,000+ Total Installs – Growing rapidly among HubSpot admins and RevOps teams.

⭐️⭐️⭐️⭐️⭐️ 5/5 Stars from 100+ Reviews


What users think about Koalify:

⭐️⭐️⭐️⭐️⭐️"No more manual deduplication" Nixon, J.

⭐️⭐️⭐️⭐️⭐️"Must have app" Dowling, T.

⭐️⭐️⭐️⭐️⭐️"Best deduplication tool I found" Lebizay, B


Ready to eliminate duplicates in HubSpot?

Install Koalify and take full control of your deduplication and merge process today.


Start your free trial.

Features

Bulk merge automatically with Koalify workflow actions

- Bulk merge contacts, companies, deals, and tickets directly within HubSpot workflows. - Add the “Merge Duplicate Record” action to any workflow. - Enroll duplicates manually or set enrollment triggers to fully automate your deduplication process.

Review and merge duplicates with Koalify CRM cards

- Get instant duplicate suggestions for contacts, companies, deals, and tickets inside CRM record pages. - Merge up to 3x faster than HubSpot’s built-in process with Koalify’s streamlined CRM cards. - There is no extra cost per user, so you can empower your entire team to contribute to clean data.

Detect duplicates with Koalify duplicate rules

- Create custom duplicate rules to find duplicates in your HubSpot portal. - Combine standard and custom properties to accurately identify potential duplicate records. - Do cross-property matching, such as comparing Phone Number with Mobile Phone Number

Automatically set primary records with Koalify primary rules

- Define primary rules to automatically determine the master record among duplicates - Use a combination of multiple (custom) properties to highlight the primary record.

Create HubSpot views and reports of duplicates with Koalify properties

- Build custom views, reports, and notifications in HubSpot to monitor duplicate records. - Prioritize high-impact duplicates, identify recent duplication trends, and automatically notify record owners.

App Functionality

Data Source
Sync Direction
In HubSpot
In HubSpot

Contacts

Contacts

Contacts

Companies

Companies

Companies

Deals

Deals

Deals

Tickets

Tickets

Tickets

Custom Objects

Custom Objects

Custom Objects

More info about shared data

You can choose which HubSpot objects to sync with Koalify.
Pricing is based only on the record count of the objects you select.

Average rating

5.0

Based on 111 ratings


Total reviews

111

Number of reviews all-time


5
97% complete
97%
4
3% complete
3%
3
0% complete
0%
2
0% complete
0%
1
0% complete
0%

Average rating

5.0

Based on 111 ratings

Total reviews

111

Number of reviews all-time

5
97% complete
97%
4
3% complete
3%
3
0% complete
0%
2
0% complete
0%
1
0% complete
0%

Filter reviews:

Sort:


5/5
    May 27, 2026
  • Wilkinson, P.


5/5
    May 4, 2026

Amazing Tool and Team!

This is the BEST deduping tool on the marketplace!

What do you like?

Allows you to merge records with the Salesforce app is connected to HubSpot.

What do you dislike?

None

  • Baldwin, D.


This app requires one of the following Koalify - Merge & Deduplicate subscription plans.

Free

$0

< 10,000 records

  • Unlimited merges

  • Unlimited duplicate detection

  • Unlimited users

  • Koalify workflow actions for bulk and automated merges

  • Koalify CRM cards for fast manual deduplication

  • Koalify properties for a complete duplicate overview

  • Custom duplicate rules for precise matching

  • Custom primary rules for smarter record selection

  • Custom merge rules for consistent data control

  • Instant duplicate validation

All features included in every plan.

Free

$0

< 10,000 records

  • Unlimited merges

  • Unlimited duplicate detection

  • Unlimited users

  • Koalify workflow actions for bulk and automated merges

  • Koalify CRM cards for fast manual deduplication

  • Koalify properties for a complete duplicate overview

  • Custom duplicate rules for precise matching

  • Custom primary rules for smarter record selection

  • Custom merge rules for consistent data control

  • Instant duplicate validation

All features included in every plan.

* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 02/23/2026

More info

Built by
Koalify
Installs
4K installs
Categories
Languages this app is available in
English

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