Koalify - Merge & Deduplicate
Deduplication simplified. Merge duplicate contacts, companies, deals,…
Requirements
HubSpot Plan HubSpot Account permissions - View the required account permissions
Koalify - Merge & Deduplicate Subscription - Free, Pro, or Enterprise plans
Overview
1/7 - HubSpot deduplication simplified.
"Koalify makes complex deduplication in HubSpot so easy!"
⭐️⭐️⭐️⭐️⭐️ 5/5 Stars from 80+ reviews
📈 Over 3,000+ installs
✅ HubSpot Certified App
🛡️ SOC 2 Type II & ISO 27001 Compliant
Koalify makes complex deduplication in HubSpot effortless and reliable.
Automatically detect, analyze, and merge duplicate records without leaving HubSpot. Get full control over how duplicates are matched, which record becomes the primary, and which property values you keep during every merge.
The Benefits Using Koalify
🔎 Accurate Duplicate Detection - Easily identify duplicates with customizable duplicate rules tailored to your needs.
🔀 Merge Duplicates Quickly- Merge duplicates in bulk via HubSpot workflows or directly from record pages.
📊 Analyze Duplicate Easily– Build HubSpot reports to discover where duplicates come from and prevent them.
The Pains of Not Using Koalify
🤔 Wasted Admin Time - Merging duplicates is tedious and challenging for HubSpot admins.
😡 Frustrated Teams - Duplicate records create confusion and inefficiency across your sales and service teams.
😔 Irritated Customers – Multiple records for the same contact erodes trust and leads to poor customer experiences.
Advanced Features for Admins
📦 Multiple Object Support – Deduplicate and merge contacts, companies, deals, tickets, and custom objects.
🐨 Fuzzy Matching Options – Catch near-duplicates using close matching features.
🛠️ Custom Merge Rules – Choose which property values to keep during merges.
🧩 Salesforce Integration Support – Unlock Company Merges even when the HubSpot–Salesforce integration is active.
Why Love Koalify
🔨 Built exclusively for HubSpot – Fully embedded, no external platforms required.
✅ HubSpot Certified App – Verified, secure, and trusted by HubSpot.
📈 Over 3,000+ Total Installs – Growing rapidly among HubSpot admins and RevOps teams.
⭐️⭐️⭐️⭐️⭐️ 5/5 Stars from 80+ Reviews
What users think about Koalify:
⭐️⭐️⭐️⭐️⭐️"No more manual deduplication" Nixon, J.
⭐️⭐️⭐️⭐️⭐️"Must have app" Dowling, T.
⭐️⭐️⭐️⭐️⭐️"Best deduplication tool I found" Lebizay, B
Looking for a powerful yet simple way to tackle duplicates in HubSpot?
Try Koalify for free.
Features
Bulk merge automatically with Koalify workflow actions
- With Koalify you can bulk merge contacts, companies, deals and tickets via HubSpot workflows. - Simply add the "Merge Duplicate Contact/Company/Deal/Ticket" action to your HubSpot workflow. - Enroll duplicates manually or set-up enrollment criteria to fully automate the deduplication process.
Review and merge duplicates with Koalify CRM cards
- Koalify gives you instant duplicate suggestions for contacts, companies, deals and tickets in CRM cards. - Merge up to 3x faster than HubSpot’s built-in process with Koalify’s streamlined CRM cards. - There is no extra cost per user, so everyone can contribute to the deduplication process.
Set filters to detect duplicates with Koalify duplicate rules
- Set custom rules to detect duplicates across your HubSpot portal. - Choose a combination of (custom) properties to highlight potential duplicates.
Set primary duplicates with Koalify primary rules
- Set primary rules to identify the main record among duplicates in HubSpot. - Use a combination of (custom) properties to highlight the primary record.
Create views and reports of duplicates with Koalify properties
- With Koalify you can build views, reports and notifications in HubSpot for all your duplicates. - Use these tools to prioritize specific duplicates, spot the most recent ones, or alert record owners automatically.
App Functionality
Shared Data
Companies | ||
Contacts | ||
Custom Objects | ||
Deals | ||
Tickets |
You can choose which HubSpot objects to sync with Koalify.
Pricing is based only on the record count of the objects you select.
Reviews
5.0
89
5.0
89
- Dec 3, 2025
Perfect deduplication solution with customizable rules and excellent support that exceeded our organizational needs
Our Organization had a great need for Deduping contacts and after looking through a couple of options we chose Koalify and it had worked great. I especially like how you can create your own rules for how to merge and filters on how to identify duplicates and now that they've added support for custom objects its only gotten better. The support for this app has been quick and accurate in their responses as well.
Customizable rules Match on specific properties that you choose Custom Object support Workflow options Easy to use Good support
Edwards, C.
- Nov 27, 2025
Simple yet powerful tool that completely cleaned up our messy database - developer is incredibly helpful and responsive, would definitely recommend!
Kaolify is simpke yet so powerful. It reallys helped me clean our HS database which was full of duplicates. Jonas is very available and of great adivce. I'd recommend 100%!
Wurster, J.
Free
$0
< 10,000 records
Free forever
Unlimited users
Unlimited duplicates
Unlimited merges
Koalify CRM cards for quick manual deduplication
Koalify workflow actions for bulk and automed merges
Koalify properties for an easy duplicate overview
Custom duplicate rules for precise matching
Custom primary rules for smarter record selection
Custom merge rules for consistent data
Instant duplicate validation
Free
$0
< 10,000 records
Free forever
Unlimited users
Unlimited duplicates
Unlimited merges
Koalify CRM cards for quick manual deduplication
Koalify workflow actions for bulk and automed merges
Koalify properties for an easy duplicate overview
Custom duplicate rules for precise matching
Custom primary rules for smarter record selection
Custom merge rules for consistent data
Instant duplicate validation
* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 12/03/2025
More info
Built by - Koalify
Installs - 3K installs
Categories Languages this app is available in English
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