OpenAI workflow action
Use your own LLM account when using AI-powered workflow actions
Requirements
HubSpot Plan HubSpot Account permissions No permissions required OpenAI workflow action Subscription - o1, o3-mini, GPT-4.5, GPT-4o, or GPT-4o mini plans
Overview
1/2 - Connect your OpenAI account to Use Custom LLM workflow action
Connect OpenAI and HubSpot to use your own OpenAI account when using AI-powered workflow actions such as Use a custom LLM and Ask OpenAI Assistant. This app provides flexibility in AI usage, enabling businesses to reduce costs, customize AI interactions, and integrate their preferred AI models directly into HubSpot.
Customers can seamlessly authenticate their OpenAI account and use AI-driven workflow actions to enhance automation, content generation, and intelligent decision-making.
The LLM custom workflow actions feature is in beta and requires an additional step to opt-in. Learn how to opt in here.
Features
Use Your Own OpenAI Account
Connect your own OpenAI API key, allowing you to monitor and control usage and costs. No data storage—all processing happens directly through OpenAI. Manage AI expenses and usage based on your OpenAI subscription
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Ask OpenAI Assistant
Ask OpenAI Assistant – Utilize your own pre-configured OpenAI Assistants, combining CRM data with tailored AI expertise for enhanced automation.
Use Custom LLM workflow action
Access the native Use Custom LLM Workflow within workflow automation. Combine OpenAI’s conversational capabilities with HubSpot CRM data. Provide OpenAI with custom data and instructions to personalize AI-driven actions.
Full Control Over AI Configuration
Select any OpenAI model available in your OpenAI project. Adjust temperature to fine-tune response creativity. Customize reasoning effort for more precise or abstract AI-generated results
App Functionality
Shared Data
Chat |
Reviews
3.1
11
3.1
11
- Sep 29, 2025
Complete disappointment - installs fine but then vanishes into thin air, leaving you with nothing but frustration
Installed and integrated successfully. Eager to use in workflow. Big disappointment: OpenAI is not showing up. How to use it now?
The vision to use OpenAi is workflows
Not working at all. Same day installation of Xgrok works fine . To team : check it out
Cura, S.
- Sep 22, 2025
Completely inaccessible and unusable - total waste of time
Unable to access in Workflows
NA
Unable to access in Workflows
Biassoni, S.
Pricing
o1
Reasoning models for complex, multi-step problems
$15.00 / 1M tokens
$7.50 / 1M tokens
$60.00 / 1M tokens
o1
Reasoning models for complex, multi-step problems
$15.00 / 1M tokens
$7.50 / 1M tokens
$60.00 / 1M tokens
* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 10/23/2025
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