
OpenAI workflow action
Use your own LLM account when using AI-powered workflow actions
Requirements
HubSpot Plan HubSpot Account permissions No permissions required OpenAI workflow action Subscription - Pricing varies based on model selection plan
Overview

1/2 - Connect your OpenAI account to Use Custom LLM workflow action
Connect OpenAI and HubSpot to use your own OpenAI account when using AI-powered workflow actions such as Use a custom LLM and Ask OpenAI Assistant. This app provides flexibility in AI usage, enabling businesses to reduce costs, customize AI interactions, and integrate their preferred AI models directly into HubSpot.
Customers can seamlessly authenticate their OpenAI account and use AI-driven workflow actions to enhance automation, content generation, and intelligent decision-making.
Features

Use Your Own OpenAI Account
Connect your own OpenAI API key, allowing you to monitor and control usage and costs. No data storage—all processing happens directly through OpenAI. Manage AI expenses and usage based on your OpenAI subscription
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Ask OpenAI Assistant
Ask OpenAI Assistant – Utilize your own pre-configured OpenAI Assistants, combining CRM data with tailored AI expertise for enhanced automation.

Use Custom LLM workflow action
Access the native Use Custom LLM Workflow (available for Enterprise tiers) within workflow automation. Combine OpenAI’s conversational capabilities with HubSpot CRM data. Provide OpenAI with custom data and instructions to personalize AI-driven actions.

Full Control Over AI Configuration
Select any OpenAI model available in your OpenAI project. Adjust temperature to fine-tune response creativity. Customize reasoning effort for more precise or abstract AI-generated results
App Functionality
Shared Data
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Reviews
3.2
13
3.2
13
- Nov 12, 2025
Graphics, A.
- Nov 11, 2025
Extremely outdated and deprecated - missing modern features like web search and current models
This is an extremely outdated setup using the assistants API which is deprecated.
none
Models are outdated, not using responses API, doesn't have web-search tool and other tools
Masand, J.
Pricing
Pricing varies based on model selection
Please visit OpenAI pricing page
Pricing varies based on model selection
Please visit OpenAI pricing page
* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 12/03/2025
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