
Troops
Troops Revenue Communications Platform: Never miss a signal.
Requirements
HubSpot Plan Works with all HubSpot plans Learn more HubSpot Account permissions - View the required account permissions
Troops Subscription - Team plan
Overview
1/4
Troops is Software-at-your-Service, designed with humans in mind. It’s a revenue communications platform that monitors your key systems for changes, notifies associated people when specific conditions occur, and presents a list of immediate actions they can take, all through your messaging platform. Think of Troops as the central nervous system for go-to-market teams that delivers the right information to the right people at the right time. Teams never miss a revenue signal, allowing them to take rapid action, share intelligence, and make better decisions. With Troops, humans become informed, intentional, and efficient.
- It’s friendly. Troops delivers the revenue signals people need in the messaging apps that they love and feel comfortable using (Slack, Teams, SMS).
- It’s (truly) codeless. Troops democratizes solution building, making it easy for anyone to build their own workflows to automate the signals they need so they can stop the tool toggling and data detective work. What used to take days now takes 5 minutes or less. Anyone can build the signals they want to get. Anyone.
- It’s personal. Troops knows who you are across systems and delivers contextually relevant signals to you where and when you need them.
- It’s consumable. Troops sends bite-size, actionable pieces of data to aid, guide, and motivate the right behavior. No more scrolling through pages and screens of data.
- It’s visible. Troops sends signals that put the conversation where your people are, improving visibility and transparency, and spurring collaboration around the things that matter most: your customers and prospects.
Benefits
- Gain productivity & improve efficiency: Troops is accessible, easy to use, connected, and flexible. Troops gets the signal, the data, and the action to the humans who need it, when and where they need it, saving time and eliminating tool toggling and context switching.
- Accelerate performance & empower people: Troops makes automation easy, and is responsive, fast, and easy to deploy. When the right signals and data get to the right people at the right times, they can ramp faster, learn as they go, and win more.
- Increase visibility & collaboration: Troops delivers accurate, actionable signals, reports, and insights. Troops shows what matters, when it matters, to everyone who needs to know. Keep teams in sync and focused on optimizing customer and prospect experiences to grow revenue. When people get the right signals and respond, they improve data quality and trust.
- Save time & increase the value of what you already have: Troops is lightweight, easy to use, fast time to value, and costs less than another admin. Troops closes the gap between the data in systems and the people who need it, without adding yet another data source, increasing the value of the systems and apps you already have. And it’s easy to deploy and use, so time to value is fast.
Features

Form Submission Signals
Let your team know as soon as a high-value contact has submitted a new form. Use Troops to route this signal directly to the correct rep or account manager who needs to reach out.

Pricing Page Signals
When it comes to buying signals, landing on a pricing page is as hot as it gets. Notify your marketing and sales teams as soon as a contact at a target account views pricing.

Download Signals
Got a keystone piece of content that educates prospects about your problem area and solution? When a lead downloads that eBook, Troops can immediately notify your team that the lead is hot.
App Functionality
Shared Data
![]() Companies | ||
![]() Contacts | ||
![]() Deals | ||
![]() Tickets |
Reviews
- May 11, 2022
Needs more HubSpot Features...
Signals work ok for simple things like deal creation, but there's no deal rooms on HubSpot and I have struggled to find docs on some flows that seem to exist for Salesforce.
Connecting signals from CRM to Slack and trying to make Slack a bi-directional hub for deal updates and intel between HubSpot and where our sales teams live. Also revenue / deal transparency to wider org.
Makes it easy to drive deal transparency from HubSpot into Slack where the broader org can see.
Feels like HubSpot is not well developed as an ecosystem integ.
Norris-Wiles, T.
Technology - Software - 51 to 200 employees
- Jan 21, 2021
It's a salesforce-first integration
Not working well with HubSpot. Is not doing anything more than what a workflow could do with Slack
Not using it atm
Balducci, A.
Marketing Services - 51 to 200 employees
Pricing
Team
$19
/monthFor teams that are below 20 users
Automated Signals
Automated Salesforce Reports
Search on Demand (/troops Search)
Intelligent Routing
Up to 5 Deal Rooms
Email Support
Kickoff Call
Team
$19
/monthFor teams that are below 20 users
Automated Signals
Automated Salesforce Reports
Search on Demand (/troops Search)
Intelligent Routing
Up to 5 Deal Rooms
Email Support
Kickoff Call
* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 11/26/2025
Most popular

