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Appcues

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Appcues

HubSpot Certified App

Deliver in-product tours, checklists, tips, and campaigns, code-free.

Built by
Appcues
Installs
200+ installs
Rating

1.5(2)

Sign in to installRequires Appcues subscription

Requirements

HubSpot Plan
    Works with all HubSpot plans
Learn more
HubSpot Account permissions
View the required account permissions
Appcues Subscription
Growth or Enterprise plans

Overview

The two-way Appcues<>HubSpot integration sends contacts and companies from HubSpot to Appcues for targeting and personalizing in-app content and sends Appcues survey and event data to HubSpot for automation and analysis.


When you target and personalize Appcues content using HubSpot attributes like plan tier, account owner, MRR, renewal date, or lifecycle stage, you can:


• Deliver targeted upgrade campaigns

• Remind accounts of an upcoming renewal

• Prompt users to book a call with their rep

• Segment flows based on personas or size of business


In the other direction, you can update HubSpot contacts in real-time as they interact with Appcues content—including NPS and survey responses, flow completion, and goals reached. This means you'll be able to:


• Centralize NPS and user feedback

• Coordinate in-app and email campaigns

• Alert reps about new user milestones

Features

See the actions your users are taking in Appcues

With the Appcues/HubSpot integration, you can message and track exactly which users have seen specific experiences directly from HubSpot. By turning on the integration, creating and tracking a delightful user experience on top of your product is as easy as setting up an email campaign.

Build Contact Lists based on user actions and properties

Deliver seamless experiences across all channels by building lists that can be used to run marketing campaigns, ad targeting, send emails, trigger workflows, etc.

Rotate leads based on Appcues activity

Define a lead qualification criteria based on your users' interaction with Appcues flows and automatically rotate leads to your sales team as soon as your leads meet the qualification criteria.

Target Appcues in-app content using HubSpot Contact Properties.

Target and personalize Appcues content using virtually any attribute in HubSpot—including plan tier, account owner, lifecycle stage, and more—to deliver targeted upgrade campaigns, prompt users to book a call with their rep, or segment flows based on personas. The use cases are endless.

App Functionality

Shared Data
Data Source
Sync Direction
In HubSpot
In HubSpot

Appcues Group Attributes

Company Properties

Company Properties

Appcues User Attributes

Contact Properties

Contact Properties

Appcues User Events & Properties

Timeline

Timeline

Reviews

Filter reviews:

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1/5
    Jul 16, 2024

Limitation

No segmented data movement works. Appcue events aren't available. Data update takes time.

  • Parvez, T.

  • Technology - Software
  • 201 to 1,000 employees

2/5
    Mar 23, 2023

Lack of data in HubSpot

I love appcues. However, HubSpot does not make it easy to view appcues data and find across multiple contacts what people within a company or category are doing.

What problem are you trying to solve?

onboarding, user experience, surveys

What do you like?

onboarding flows and in-app announcements

What do you dislike?

none

  • Green, M.

  • Marketing Services
  • 26 to 50 employees

Reply from Muething, J., AppcuesOct 25, 2023
Hi Michelle! I know you and I talked separately about this review in the spring, and that your feedback was mostly about HubSpot's reporting capabilities and not the Appcues integration itself, but still wanted to provide you an update: HubSpot just released a new API endpoint that would allow us to also send Appcues Events into HubSpot as "Custom Behavioral Events", which are able to be aggregated and reported on in HubSpot reporting: https://knowledge.hubspot.com/analytics-tools/analyze-custom-behavioral-events I've added this as a feature enhancement in our integration backlog, and I'll keep you updated if and when we begin working on it. Joey

This app requires one of the following Appcues subscription plans.

Growth

$10,548

/year

Ideal for rapidly growing companies

  • Everything in Essentials, plus:

  • 10 user licenses

  • Advanced pattern library, including Checklists and Launchpad

  • Advanced targeting capabilities

  • Unlimited Track Events (click-to-track)

  • Unlimited use of integrations

  • Customer Success Support

Growth

$10,548

/year

Ideal for rapidly growing companies

  • Everything in Essentials, plus:

  • 10 user licenses

  • Advanced pattern library, including Checklists and Launchpad

  • Advanced targeting capabilities

  • Unlimited Track Events (click-to-track)

  • Unlimited use of integrations

  • Customer Success Support

* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 03/08/2024

More info

Built by
Appcues
Installs
200+ installs
Categories
Languages this app is available in
English

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