
Appcues
Deliver in-product tours, checklists, tips, and campaigns, code-free.
Requirements
HubSpot Plan Works with all HubSpot plans Learn more HubSpot Account permissions - View the required account permissions
Appcues Subscription - Growth or Enterprise plans
Overview
1/3
The two-way Appcues<>HubSpot integration sends contacts and companies from HubSpot to Appcues for targeting and personalizing in-app content and sends Appcues survey and event data to HubSpot for automation and analysis.
When you target and personalize Appcues content using HubSpot attributes like plan tier, account owner, MRR, renewal date, or lifecycle stage, you can:
• Deliver targeted upgrade campaigns
• Remind accounts of an upcoming renewal
• Prompt users to book a call with their rep
• Segment flows based on personas or size of business
In the other direction, you can update HubSpot contacts in real-time as they interact with Appcues content—including NPS and survey responses, flow completion, and goals reached. This means you'll be able to:
• Centralize NPS and user feedback
• Coordinate in-app and email campaigns
• Alert reps about new user milestones
Features

See the actions your users are taking in Appcues
With the Appcues/HubSpot integration, you can message and track exactly which users have seen specific experiences directly from HubSpot. By turning on the integration, creating and tracking a delightful user experience on top of your product is as easy as setting up an email campaign.

Build Contact Lists based on user actions and properties
Deliver seamless experiences across all channels by building lists that can be used to run marketing campaigns, ad targeting, send emails, trigger workflows, etc.

Rotate leads based on Appcues activity
Define a lead qualification criteria based on your users' interaction with Appcues flows and automatically rotate leads to your sales team as soon as your leads meet the qualification criteria.

Target Appcues in-app content using HubSpot Contact Properties.
Target and personalize Appcues content using virtually any attribute in HubSpot—including plan tier, account owner, lifecycle stage, and more—to deliver targeted upgrade campaigns, prompt users to book a call with their rep, or segment flows based on personas. The use cases are endless.
App Functionality
Shared Data
![]() Appcues Group Attributes | ||
![]() Appcues User Attributes | ||
![]() Appcues User Events & Properties |
Reviews
- Jul 16, 2024
Limitation
No segmented data movement works. Appcue events aren't available. Data update takes time.
Parvez, T.
Technology - Software - 201 to 1,000 employees
- Mar 23, 2023
Lack of data in HubSpot
I love appcues. However, HubSpot does not make it easy to view appcues data and find across multiple contacts what people within a company or category are doing.
onboarding, user experience, surveys
onboarding flows and in-app announcements
none
Green, M.
Marketing Services - 26 to 50 employees
Pricing
Growth
$10,548
/yearIdeal for rapidly growing companies
Everything in Essentials, plus:
10 user licenses
Advanced pattern library, including Checklists and Launchpad
Advanced targeting capabilities
Unlimited Track Events (click-to-track)
Unlimited use of integrations
Customer Success Support
Growth
$10,548
/yearIdeal for rapidly growing companies
Everything in Essentials, plus:
10 user licenses
Advanced pattern library, including Checklists and Launchpad
Advanced targeting capabilities
Unlimited Track Events (click-to-track)
Unlimited use of integrations
Customer Success Support
* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 03/08/2024
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