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Badger Maps

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Badger Maps

HubSpot Certified App

Mobile sales mapping, routing & territory management for field teams

Built by
Badger Maps
Installs
100+ installs
Rating

5

(9)

Sign in to installRequires Badger Maps subscription

Requirements

HubSpot Plan
HubSpot Account permissions
View the required account permissions
Access Type
Shared
Badger Maps Subscription
Business, Enterprise, or Enterprise Plus plans

Overview

Take HubSpot on the road with a mobile mapping app that automates data collection and uplevels your field team’s performance.


Badger Maps is the leading route planner, sales mapping app, and territory management solution for outside sales & field service teams. Sync Badger with HubSpot, and turn your HubSpot data into maps, routes, territories, and actionable insights.


With territory mapping tools and a mobile sales app reps love, Badger Maps enables field teams to spend less time on the busy work and get more done.



UP YOUR SALES GAME


  • Route optimization: Fit two more meetings into each day with optimized routes.

  • Sales mapping: Visualize HubSpot and custom objects on a map to highlight priority accounts.

  • Mobile account management: Have all your HubSpot data at your fingertips, on your phone.

  • Follow-up reminders: Quickly see the accounts that need attention near your route, and add them to your schedule.

  • Mobile prospecting: Meeting canceled? No problem. Use the best data available on local businesses to find new prospects in your vicinity.


SPEND LESS TIME ON THE BUSY WORK


  • Routing: Reduce drive time by 20%. Spend more time on the activities that drive revenue.

  • Planning: Cut time planning your day in half. Save routes in advance.

  • Scheduling: Adjust appointment length. Push meetings to your calendar with the touch of a button.

  • Data entry: Nothing to sort through or fumble over. Take notes right on your phone with features like voice to text.

  • Mass updates: Update records in HubSpot from Badger’s mobile map.

  • Data syncing & reporting: Don’t waste time copying over customer data to HubSpot. Sync your data seamlessly in real time.

  • Verified activity: Location and time stamped activity reports reduce the need for monitoring and micromanagement.

  • Mileage tracking: Generate reports on your routes that make submitting your mileage easy.

  • Territory alignment: Don’t sink time trying to build and maintain your team’s territories. Create & align territories in minutes.


UNCOVER ACTIONABLE INSIGHTS TO MANAGE YOUR TERRITORIES


  • Increased HubSpot adoption: Give reps a mobile app that automates data collection, and increase data captured into HubSpot by 50%.

  • Increased visibility: More data from the field empowers field sales & service teams to better understand the activities that drive revenue.

  • Territory analytics: Allocate resources more efficiently and assess your team’s performance with territory mapping tools, like heat maps and bubble maps.

  • Territory management: Assign & create territories. Reassign routes. Create custom views.

  • Territory balancing: Balance & optimize your territory alignment with custom metrics, like number of accounts and revenue.

  • Automatic prospect assignment: Route prospects to the right account manager instantly & automatically. Use criteria like vertical, opportunity size or product type.


A SEAMLESS INTEGRATION BUILT FOR HubSpot


  • Native: No third parties or intermediaries

  • Bi-directional & real time: Sync your data both ways in real time.

  • Compatible with advanced set-ups: Satisfy the complex needs of your enterprise with advanced data structuring capabilities.

  • Map all your Objects: Map and sync as many Contacts, Companies, Deals, Opportunities, Tickets, and Custom Objects as you need. See their relationships with one another on the map.

  • Data security: Best in class security and HIPAA compliant

  • Easy to set-up: An Integration Specialist will customize the best set-up for your data in Badger.

  • Ongoing support:  A dedicated Customer Success Manager will be assigned to your account from day 1 and always be on call to address any questions or needs.

Features

Sync your HubSpot data seamlessly

Manage & update HubSpot records with a mobile mapping app

Field sales & service reps collect 50% more data into HubSpot with a mapping app that fits into their workflow on the go. - Log HubSpot Notes, Tasks, Calls, or Meetings from your phone - Automatically populate the right fields across HubSpot objects with a mobile form - Create, update & delete HubSpot records from the mobile map

Get the fastest routes

Get the fastest sales routes with Badger’s route planner

Outside sales & field service reps reduce drive time by 20% and fit 2 more meetings into each day route planning with Badger. - Select the HubSpot records you would like to meet - Get the fastest routes with up to 120 stops - Plan a week of routes in seconds - Get turn by turn directions using navigation apps like Google Maps, Apple CarPlay, Waze

Visualize your HubSpot data

Visualize and colorize records with mobile sales mapping

Map your HubSpot records to always call on the right accounts. - Map as many Contacts, Companies, Deals, and Custom Objects as you need - Colorize and filter records according to HubSpot properties like Status, Pipeline, or Lifecycle Stage - Use the best data available on local businesses to uncover prospects in your vicinity

Get insight into your territories

Unlock insights with territory mapping tools

Develop the data driven strategies that drive growth. See where all your reps are at in the sales cycle - Map unlimited HubSpot properties and KPI’s - Use heat maps, bubble maps, and thematic maps to assess your territories - Leverage demographic data in your analyses - Drill down to specific territories & compare their activities side by side

Balance your territories in HubSpot

Don’t just build territories. Balance them.

Territory alignment software takes the headache out of creating fair & balanced territories. - Balance and optimize your territory alignment with custom properties - Weight properties according to your priorities - Eliminate overlap & control for hold over accounts - Quickly test out different “what if” scenarios on your map

App Functionality

Shared Data
Data Source
Sync Direction
In HubSpot
In HubSpot

Check in

Engagements

Engagements

Company

Companies

Companies

Contact

Contacts

Contacts

Custom Object

Custom Objects

Custom Objects

Deal

Deals

Deals

Opportunity

Leads

Leads

More info about shared data

Badger’s HubSpot integration is real time, bi-directional, and most importantly easy to set up! Our Integration Specialists will customize the best set-up for your data in Badger and only bring over the data that you choose. The integration is built to accommodate companies with complex data sets. Sync with as many objects in HubSpot as you need and display their relationships to one another.

Reviews

Average rating

5.0

Based on 9 ratings


Total reviews

9

Number of reviews all-time


5
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4
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Average rating

5.0

Based on 9 ratings

Total reviews

9

Number of reviews all-time

5
100% complete
100%
4
0% complete
0%
3
0% complete
0%
2
0% complete
0%
1
0% complete
0%

Filter reviews:

Sort:


5/5
    Aug 15, 2025

Helps with discovery and maintaining efficiency on the road!

Badger has provided our team a paramount resource for discovery in pioneering new territories, while helping to plan efficient travel routes in parallel.

What do you like?

Google API is powerful and effective in uncovering prospects pioneering new territories. The integration with HubSpot helps to easily prioritize travels routes around current customers and prospects, while discovering new in parallel.

What do you dislike?

Efficacy is dependent on data entry in HubSpot. The integration is only as strong as the data fields you're currently using in HubSpot. Fortunately, you don't need to be using a lot of information for such to be effective; however, the more is certainly better.

  • Kieffner, B.


5/5
    May 7, 2025

Great addition for our outside sales team!

Badger Maps has been a great addition to our company. It has really set our outside sales team up for success when planning visits.

What do you like?

Shows potential customers in our current territories

What do you dislike?

None

  • McMahan, A.


This app requires one of the following Badger Maps subscription plans.

Business

$58

/month

Outside Sales People

  • Optimize Routes

  • Prospect for Leads

  • One-on-One Training

  • Scheduled Phone Support

  • Lite CRM Integrations

  • Weekly Reports

  • Management Tools

  • Custom Check-ins

  • Photo Check-ins

  • Teams

Custom Integration price is $3480 and includes up to 5 licenses of Business Annual

Business

$58

/month

Outside Sales People

  • Optimize Routes

  • Prospect for Leads

  • One-on-One Training

  • Scheduled Phone Support

  • Lite CRM Integrations

  • Weekly Reports

  • Management Tools

  • Custom Check-ins

  • Photo Check-ins

  • Teams

Custom Integration price is $3480 and includes up to 5 licenses of Business Annual

* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 09/02/2025

More info

Built by
Badger Maps
Installs
100+ installs
Categories
Languages this app is available in
English

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