Instagram DMs and story replies are usually handled by whoever runs the social account, and that person is rarely in sales or customer service.

So when a customer sends an Instagram DM about pricing or shipping, they get a quick social reply, and that's it. No contact record. No follow-up. No deal.

Story replies are worse. They arrive fast, they show real buying interest, and then they are gone. The problem is simple.

Instagram messages live in a phone app. No routing, no owner, no record. When volume grows, messages get missed, and you have no way to count how many.

The Instagram integration for HubSpot by Octopods routes DMs and story replies into the same Inbox your team already staffs, with the assignment rules you use everywhere else. Conversations attach to contact records, so social interest enters the pipeline instead of dying in a notification.

What changes once Instagram is connected to HubSpot through Octopods?

Your team stops switching apps. Instagram arrives in the HubSpot Conversations Inbox and Help Desk alongside email and live chat, with the same ownership and routing you already run.

Social conversations become CRM data. Every DM, story reply, and post share logs to the contact timeline, so sales sees what customer support discussed and the customer context is already there for your team.

Inbound interest becomes contacts. Instagram leads sync to HubSpot contacts automatically and associate to the right conversation, and if you'd rather control that, the sync can be toggled off in favour of manual contact creation.

Reporting finally includes Instagram. Because conversations live in HubSpot, Instagram shows up in the same reports as every other channel, so you can answer whether social is producing pipeline.

Built for teams already running multiple channels

Octopods connects WhatsApp, Telegram, SMS, Slack, TikTok, and Viber to HubSpot on the same plan. Adding Instagram doesn't mean adding another vendor, and every channel behaves the same way once it's in the Inbox.

Setup takes minutes. Install from the HubSpot marketplace, sign in with your HubSpot email and connect your Instagram Business account, no developer required.