WhatsApp for Sales & Marketing
Integrate WhatsApp & HubSpot for unified customer data
Requirements
HubSpot Plan HubSpot Account permissions - View the required account permissions
WhatsApp for Sales & Marketing Subscription - Pro or Business plans
Overview
1/8 - Connecting Wati with HubSpot
The Only WhatsApp Integration with True Bi-Directional Sync
Wati transforms WhatsApp from a disconnected messaging app into a powerful HubSpot channel. Unlike basic integrations that push notifications or create one-way webhooks, Wati delivers complete bi-directional synchronization that keeps your data unified across both platforms.
Why HubSpot Teams Choose Wati
Every day, thousands of HubSpot users struggle with disconnected WhatsApp conversations. Agents lack context. Managers lack visibility. Marketing lacks attribution. Revenue leaks through the gaps.
Wati solves this by creating a seamless bridge between WhatsApp and HubSpot. Your team gets:
Full CRM context during every WhatsApp conversation
Automatic conversation logging with AI summaries
Perfect lead routing that respects HubSpot ownership
Complete attribution tracking for marketing campaigns
Zero manual data entry between platforms
500+ HubSpot users trust Wati to power their WhatsApp operations. From SMBs to enterprises, sales teams to support centers, Wati scales with your business.
Features
Bi-Directional Contact Sync
◆ View complete HubSpot records beside every WhatsApp chat ◆ Update contacts, deals, and properties from either platform ◆ Support for all standard and custom HubSpot fields ◆ Historical data import from existing HubSpot contacts ◆ Real-time sync in under 1 second, both directions
Automatic Conversation Logging with AI Intelligence
◆ Every WhatsApp message auto-logs to HubSpot's activity timeline ◆ AI-generated conversation summaries for quick scanning ◆ Automatic task creation when follow-ups are mentioned in chat ◆ Support for text, voice notes, images, videos, and documents ◆ One-click access to full conversation history from HubSpot
Send WhatsApp Messages from HubSpot
◆ Native WhatsApp chat interface in HubSpot ◆ Send templates and quick replies ◆ Access to full conversation context ◆ Support for all media types ◆ Real-time message status updates
Smart Lead Routing & Ownership
◆ HubSpot lead owners automatically own WhatsApp conversations ◆ Round-robin and assignment rules work across both platforms ◆ New WhatsApp contacts follow existing HubSpot workflows ◆ Team-based routing with automatic escalation ◆ Maintain accountability with unified ownership
WhatsApp in HubSpot Workflows
◆ Native WhatsApp actions in workflows ◆ Template message triggers ◆ Conditional messaging based on properties ◆ Multi-channel campaign orchestration ◆ Full engagement tracking
App Functionality
Shared Data
Wati Contact Attributes | ||
Wati Contact Owner | ||
Wati Contacts | ||
Wati Templates |
Reviews
3.2
12
3.2
12
- Apr 22, 2025
Frustrating Support Response Times and Platform Sync Problems
I often experience sync issues between the platforms and I cannot receive a quick response from WATI support. Last time I had to wait for 4/5 days before having the problem solved.
Pagliarin, S.
- Dec 18, 2024
Integration
Dificult to integrate
Losada Miguez, M.
Pricing
Pro
$99
/monthSet up automations, integrations and get powerful analytics to boost conversion
- Auto-qualify Leads
- Smart Retargeting
- AI Automation
- Advanced Team Inbox
- 5 Users Included
- 24*7 Email & Chat Support
Pro
$99
/monthSet up automations, integrations and get powerful analytics to boost conversion
- Auto-qualify Leads
- Smart Retargeting
- AI Automation
- Advanced Team Inbox
- 5 Users Included
- 24*7 Email & Chat Support
* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 12/03/2025
Now trending
