We help B2Bs dominate sectors with our unique approach to marketing strategy, research and execution of integrated content, performance and pipeline marketing. We grow B2B’s by transforming their marketing systems. Shift from ‘short term lead focussed’ to ‘structurally demand driven’. Smart B2B’s use our unique Approach to Growth and our Performance Mindset that puts buyers at the centre of all phases of the buyer journey. On the foundation of a validated marketing strategy, we develop a demand-gen ecosystem that integrates content marketing, performance marketing and marketing automation to provide a seamless experience for buyers. In this way, we transform marketing systems to grow sales pipelines. From lean and unqualified to filled with ready-to-buy leads.
We are working with Gradient on a comprehensive project in which we are bringing together the CRM environments of three companies and creating an umbrella customer portal. Gradient shows itself to be a partner with a lot of expertise. They switch quickly, think strategically and translate our wishes into concrete solutions. A pleasant party to work with, both technically and personally.
We changed to Gradient from another HubSpot specialist. Gradient helped us getting in control by 1) working with the team to get alignment, 2) clear plan to make progress with the available number of hours, 3) expert advice along the way. Working with the team at gradient is natural and feels as an extension of the team. We have improved our results a lot.
Gradient has many employees who know a thing or two about HubSpot in all areas. They think along at the company level and can translate this to HubSpot. We've been working together for a long time and always deliver quality.
Het werken met Gradient ervaren wij als erg plezierig. Gradient heeft ons geholpen met het opzetten van zowel de sales, marketing als service hub i.c.m. alle workflows en sequences. Het prettige vinden wij dat zij met enorm veel deskundigheid ook naar de processen kijken voordat deze geïmplementeerd worden. Ze begrijpen onze case goed en zijn zeer betrokken bij onze groei en ontwikkeling.
Gradient took Voigt Travel by the hand in the process of implementing HubSpot. Although I actually sell Gradient short in that regard. After all, they played an important part in the marketing automation strategy. The tricky thing in this case was the link with SugarCRM and the reservation system, also a new situation for Gradient. This allowed us to learn not only from them, but Gradient's specialists also from Voigt Travel. HubSpot is now running at full speed.
Gradient has good knowledge about online marketing and HubSpot. The marketers are approachable, social and open yet very professional. This makes it instructive as well as fun and nice to work with them. I learn how to use HubSpot in a very sustainable way because of their expertise and their way of communicating. I also learn something new every time about certain tools and channels.
Most companies overseeing CRM projects make a crm tool an end in itself. Gradient understands that it only works if you continuously keep the underlying (real) goal in mind: delivering customer value. Everything you do is in service of continuing to optimally serve your current and future customers. Which immediately makes you understand why you're using HubSpot. Only after the why follows the how / what....
Gradient was very helpful with the implementation of HubSpot. They are very quick with answering my questions, they give personal advice for our blogs and website and they are not shy to give us some creative tips and feedback.
In a short period Gradient helped us with the implementation of HubSpot (Sales Hub). They helped us very well in organizing our sales process within SalesHub.
Gradient really helped us bringing our HubSpot installation to the next level. Helping us with our Marketing Automation (MA), such as nurture flows, reports & CRM & Sales data management. Besides HubSpot and MA they also helped us with managing & optimizing our Paid channels & Growth marketing.