1. Seamlessly run experimentation and personalization campaigns on your HubSpot list

With this integration, you can import HubSpot lists into VWO to run targeted A/B test and personalize campaigns. You can essentially utilize HubSpot attributes, such as email engagement, purchase behavior, or past activity, to create highly specific user segments, and run personalize or test campaigns on them.

2. View session recording of your contact right from their activity timeline in HubSpot

This integration will also allow you to stitch your contact’s session recording directly with your contact’s activity timeline within HubSpot. This way when you are analyzing your contact’s activity timeline, you can also directly view the recording of how they are actually navigating your website to get the complete picture.

3. Understand the impact of your experiments on your business KPIs and specific user groups

VWO tracks your users' experimentation activities, while HubSpot CRM stores broader customer data. By integrating the experimentation data with customer information, you can gain deeper insights into how different experiment variations affect various KPIs and customer segments that you are already tracking in HubSpot.

For example, suppose a variation in a sign-up form test shows higher conversion and is declared the winner. However, by further analyzing the data in HubSpot CRM, you can assess its impact on different pre-defined KPIs or segments. Perhaps the variation had higher conversions, but the control group yielded higher quality leads. Or maybe the variation performed better in one industry but significantly worse in another.

4. Trigger HubSpot workflows based on your contact’s experimentation activity

The integration allows you to push VWO experiment data to HubSpot as custom events, which you can use as triggers to set up automated workflows. For example, If a visitor becomes part of a VWO experiment variation with a special offer, trigger a HubSpot workflow to send them a personalized thank-you email if they complete the purchase.