What is 2Chat

2Chat is a centralized communication platform designed for sales, marketing, and customer support, unifying WhatsApp and a phone system into a single place. Its main features include a multi-agent, multi-number inbox that allows entire teams to manage conversations simultaneously, the creation of no-code chatbots, and the ability to connect an existing WhatsApp number via a QR code without needing a WhatsApp Business API (WABA) account. It also offers an integrated telephony system with virtual numbers from over 90 countries to make and receive calls.

Integration with HubSpot

The integration of 2Chat with HubSpot syncs WhatsApp conversations and calls in real-time directly into the activity feed of contacts. This allows sales teams to have the full context of communication with a client within HubSpot. The integration also enables automated WhatsApp message sending through HubSpot's workflows, validating phone numbers beforehand to ensure they are eligible to receive messages. Additionally, a Chrome extension facilitates WhatsApp communication directly from the HubSpot interface.

Benefits for Sales Processes

The integration optimizes sales processes by centralizing customer communication and information. By automatically logging all WhatsApp and call interactions in HubSpot, sales teams gain a complete view of the customer's history, enabling more informed decision-making and contextualized follow-ups. The ability to automate WhatsApp messages through HubSpot workflows streamlines lead nurturing and opportunity tracking. Furthermore, the tool for validating WhatsApp numbers ensures that communication efforts are directed at valid contacts, minimizing lost opportunities. This adds significant value by allowing for more efficient lead management and more direct, personalized communication, all within the HubSpot ecosystem.