Black Box Digital is a founder-led HubSpot consultancy helping operators build AI-native workflows on the platform. Founded by Marcel, who led global growth at Factor Bikes for 4.5 years, scaling Factor and Black Inc 6x through DTC, digital, and multi-channel strategies. Also founder of Mummu Cycling (official Tour de France operator) and former Head of Travel at the UCI across 172 federations. We are not an agency. We are an operator who has built, scaled, and exited commercial businesses, now helping founders do the same on HubSpot. We run AI-native workflows on our own HubSpot portal daily, using Claude, the HubSpot MCP server, and Breeze agents to manage pipeline, enrich CRM, and automate commercial operations. We work with founders in premium consumer, sport, travel, events, and DTC. Root cause thinking. Operator lens. AI where it earns its keep.