Black Box Digital is a founder-led HubSpot consultancy helping operators build AI-native workflows on the platform. Founded by Marcel, who led global growth at Factor Bikes for 4.5 years, scaling Factor and Black Inc 6x through DTC, digital, and multi-channel strategies. Also founder of Mummu Cycling (official Tour de France operator) and former Head of Travel at the UCI across 172 federations. We are not an agency. We are an operator who has built, scaled, and exited commercial businesses, now helping founders do the same on HubSpot. We run AI-native workflows on our own HubSpot portal daily, using Claude, the HubSpot MCP server, and Breeze agents to manage pipeline, enrich CRM, and automate commercial operations. We work with founders in premium consumer, sport, travel, events, and DTC. Root cause thinking. Operator lens. AI where it earns its keep.
We came to Black Box Digital with a HubSpot setup that looked fine on the surface but wasn't doing anything useful. Marcel and the team didn't just tidy it up — they rebuilt it with AI workflows that actually run the commercial side of the business. Lead enrichment, follow-up sequences, pipeline automation — it all just works now without someone babysitting it. What sets them apart is that they've done this for their own businesses first. You're not getting theory; you're getting a system that's already been proven at scale. The free AI Playbook alone was worth the conversation — genuinely useful, no pitch attached. If you want your CRM to generate revenue instead of just storing contacts, these are the people to call.
Black Box Digital built and manages Mummu Cycling's HubSpot instance across Sales Hub Pro and Marketing Hub Pro. Marcel delivered a custom Airwallex payment integration that handles our multi-currency tour bookings cleanly, built out the pipeline workflows and automation we use to manage enquiries through to confirmed tours, and set up the sales templates our team uses every day. The Airwallex work in particular was something no other HubSpot partner we spoke to could deliver. Marcel built it, it works, and it has saved us significant manual reconciliation across multiple currencies. What I value most is that Marcel is an operator who runs these systems himself. When something needs to change, the turnaround is hours, not weeks. Highly recommended for founders who need a senior pair of hands on HubSpot.