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Workflow Associations Manager

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App

Workflow Associations Manager

Automatically create & delete HubSpot association & association labels

Installs
500+ installs
Rating

4

(4)

Sign in to installRequires Workflow Associations Manager subscription
Leading

Leading

Leading partners have a demonstrated record of delivering customer value in close partnership with HubSpot.Learn more

Requirements

HubSpot Plan
HubSpot Account permissions
View the required account permissions
Access Type
Shared
Workflow Associations Manager Subscription
Free, Starter, Professional, or Enterprise plans

Overview

With the Associations Manager from Integration Glue, you can automate the creation and deletion of record associations and labels between records in HubSpot from a Workflow.


Example use: An automated process that will delete CRM objects (specifically e-mails) after a set amount of time (say older than 6 months)


Match based on a unique ID or matching filters.

Includes:

  • Any Object (Contacts, Companies, Deals, Tickets, Custom Objects) to any Object Associations

  • Same Object Record Associations

  • Parent-Child Associations

  • Associate based on a specific ID

  • Associate based on an exact, partial or does not contain a match

  • Any errors or issues are logged against HubSpot Workflow

Fully managed within HubSpot Workflows - once installed you do not need to login to any other system to manage your association actions.


When you register for Integration Glue, you will get access to a whole bunch of HubSpot Workflow and Data productivity actions, such as Actions to Clone records (including associated records), get User/Owner information and add to a Property or calculate a date.


Get started on our free plan - No credit card required, can cancel at anytime


Integration Glue pricing is based on utilisation, so you can use all of our apps together under a single license and you will only be charged for the total credits you use per month.

Features

Create associations via filter criteria

Creates record associations based on matching property filters. Ideal for handling imported or integrated records, significantly reducing manual tasks.

Create associations via record ID

Creates record associations based on a record ID (e.g., external platform unique ID). Ideal for handling imported or integrated records, significantly reducing manual tasks.

Delete associations

Automatically removes specified associations between records. Choose the source object and apply filters based on association labels for targeted deletion. Simplifies removing erroneous or outdated record links, saving time and effort.

Delete association labels

Automatically deletes association labels between records. Choose the source object and apply label-specific filters for targeted removal, simplifying the task of updating or correcting record relationships.

Delete activity associations

Remove an Email or Meeting Activity association from a record where a specific term is found or not found in a subject line or description, e.g. a job code or record ID. Solves the challenges raised by activities/engagements being auto-associated with open Deals and Tickets. Note that only Activities created today are considered.

Create via filter associations

Automatically associate HubSpot records using filter criteria within a workflow. Link objects like contacts and deals by applying conditions to target records. This creates dynamic, real-time associations without manual intervention using properties like lifecycle stages.

Delete activity associations

Remove associations between HubSpot records and activity records like emails, calls, or tasks directly within a workflow. Disassociate or delete specific activities from contacts or deals to keep your CRM data organized. This ensures your records only reflect relevant associations without manual intervention.

Delete engagements based on filter

Remove associations between HubSpot records and Emails or Meetings using filter criteria. Target specific properties to disassociate or delete activities, ensuring organized CRM data by removing outdated engagements within workflows.

Create via Segment ID

Link HubSpot records to specific objects using a Segment ID directly within your workflows. This action identifies target records within a predefined segment to create associations with custom labels. Manage existing relationships accurately by connecting enrolled records to specific groups based on your segment data.

Extract associated record IDs

Retrieve the unique Record IDs of associated HubSpot records like contacts or deals within a workflow. Specify object types and association labels to extract IDs for use in subsequent actions or external integrations. This ensures linked record data is available for programmatic updates or external syncing without manual intervention.

Delete Associations

Remove relationships between HubSpot records directly within a workflow. Select the target object type and refine which specific associations to delete using their assigned labels. This helps maintain a clean CRM by unlinking records like deals or contacts when connections are no longer needed, ensuring data accuracy without manual effort

App Functionality

Shared Data
Data Source
Sync Direction
In HubSpot
In HubSpot

Contacts, Companies, Deals, Tickets, Custom Objects

Contacts

Contacts

Contacts, Companies, Deals, Tickets, Custom Objects

Companies

Companies

Contacts, Companies, Deals, Tickets, Custom Objects

Deals

Deals

Contacts, Companies, Deals, Tickets, Custom Objects

Tickets

Tickets

Contacts, Companies, Deals, Tickets

Email Activities

Email Activities

Contacts, Companies, Deals, Tickets

Meetings

Meetings

Contacts, Companies, Deals, Tickets, Custom Objects

Contact Properties

Contact Properties

Contacts, Companies, Deals, Tickets, Custom Objects

Company Properties

Company Properties

Contacts, Companies, Deals, Tickets, Custom Objects

Deal Properties

Deal Properties

More info about shared data

You can create and delete associations and association labels between Custom Objects and any Standard or Custom Object in HubSpot. Integration Glue does not retain any data when using this app; it simply reads and outputs data to your own HubSpot portal.

Reviews

Average rating

4.0

Based on 4 ratings


Total reviews

4

Number of reviews all-time


5
50% complete
50%
4
25% complete
25%
3
0% complete
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2
25% complete
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1
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Average rating

4.0

Based on 4 ratings

Total reviews

4

Number of reviews all-time

5
50% complete
50%
4
25% complete
25%
3
0% complete
0%
2
25% complete
25%
1
0% complete
0%

Filter reviews:

Sort:


5/5
    Feb 3, 2026

Fantastic tool for managing contact-company associations with easy configuration, though occasionally hangs with large record volumes

So far it's been fantastic for removing associations between contacts and companies and then applying a new label based on criteria on the record

What do you like?

Easy to configure Allows complete removal of an association (not just labels)

What do you dislike?

Sometimes hangs if too many records are enrolled (eventually processes them)

  • Aitken, S.


4/5
    Dec 1, 2025EditedDec 3, 2025

Does exactly what it says plus helpful support

This app is exactly what I was looking for. Had a minor bump at the beggining, but the support team was really helpful.

What do you like?

It does what it says: it can automatically associate activities with objects; that includes the new Service object which is still underdeveloped by HubSpot. Finding this solution was critical during a migration process for one of our teams. The app is easy to use and setup if you know how to use workflows.

What do you dislike?

Had a minor bump at the beginning because the documentation wasn't explicit enough. But then I had a call with the support team and they updated it for me. I would say there are minor things here and there that need to be updated but overall it's good.

  • Villarreal, I.


This app requires one of the following Workflow Associations Manager subscription plans.

Free

$0

Great for small teams starting out or anyone who wants to learn more

  • 100 Credits = 50 runs of the Custom Action

No setup fee, no credit card required, automations stop once your Credits are used

Free

$0

Great for small teams starting out or anyone who wants to learn more

  • 100 Credits = 50 runs of the Custom Action

No setup fee, no credit card required, automations stop once your Credits are used

* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 04/13/2026

More info

Built by
Integration Glue
Installs
500+ installs
Categories
Languages this app is available in
English