Logo - Full (Color)

Build

Lucky Orange

Lucky Orange-icon
App

Lucky Orange

HubSpot Certified App

Connect website behavior to HubSpot for more conversions

Built by
Lucky Orange
Installs
2K installs
Rating

4.1(23)

Sign in to installRequires Lucky Orange subscription

Requirements

HubSpot Plan
HubSpot Account permissions
View the required account permissions
Lucky Orange Subscription
Free, Build, Grow, Expand, or Scale plans

Overview

Most CRMs tell you who your contacts are. Lucky Orange shows you why they convert—or don’t.

Marketers and sales teams often struggle to connect digital behavior with CRM data. A lead might visit your site multiple times before filling out a form, or a prospect may abandon a pricing page without explanation. Without that context, outreach feels generic, campaign performance is unclear, and product improvements miss the mark.

That’s where Lucky Orange comes in. By pairing Lucky Orange with HubSpot, you’ll bring the story of each visitor’s journey directly into your CRM.

With website insights like heatmaps, session recordings, and page-level engagement connected to HubSpot contacts, you can:

  • Personalize outreach with context on how a lead interacted with your site.

  • Improve campaign performance by spotting which traffic sources and messages resonate.

  • Prioritize product and UX fixes based on real user friction, not guesswork.

  • Discover new optimization opportunities tied to specific points in the customer journey.

Together, HubSpot and Lucky Orange give your team the full picture: not just the data you capture in forms, but the behavioral insights that explain every click, scroll, and hesitation leading up to it.

Features

Access visitor events and data from your HubSpot CRM

Select your favorite Lucky Orange events to pass through automatically to your HubSpot CRM and show directly on the contact's timeline. Use this information to identify areas on your website that can maximize engagement and conversions and prepare for your conversations with clients and leads.

Engage with your visitors

Every exchange, whether with customer support, through email marketing, or direct sales outreach, is listed in one place, so every time a customer hears from your brand, it’s a unified experience. View the most recent chat logs contacts including the contact's message and operator's response within the custom CRM cards.

Learn about your visitor’s experience

With a Lucky Orange and HubSpot integration, you can track and record every HubSpot contact's interaction on your website. These session recordings are automatically assigned to the HubSpot contact's CRM card so you can easily identify and act upon conversion opportunities.

See where your visitors' interact

With Heatmaps, users can determine where their visitors are clicking and what changes they should make to optimize their calls-to-action. Use the heatmap data to optimize your HubSpot landing pages, forms, and website pages to improve conversions. View the heatmaps of a contact's most recent website interaction with the dedicated CRM cards.

Capture feedback from visitors'

Interview your website visitors to get real, honest feedback about your website, products or ideas. See the most recent surveys your contacts complete while on your site to inform your future conversations and opportunities for personalization based on the survey responses. These surveys can be found conveniently within the contact's CRM cards.

App Functionality

Shared Data
Data Source
Sync Direction
In HubSpot
In HubSpot

Chats

Contacts

Contacts

Events

Contacts

Contacts

Heatmaps

Contacts

Contacts

Recordings

Contacts

Contacts

Surveys

Contacts

Contacts

Reviews

Average rating

4.1

Based on 23 ratings


Total reviews

23

Number of reviews all-time


5
70% complete
70%
4
0% complete
0%
3
13% complete
13%
2
4% complete
4%
1
13% complete
13%

Average rating

4.1

Based on 23 ratings

Total reviews

23

Number of reviews all-time

5
70% complete
70%
4
0% complete
0%
3
13% complete
13%
2
4% complete
4%
1
13% complete
13%

Filter reviews:

Sort:


5/5
    Nov 7, 2024
  • Jenkins, E.

  • Technology - Software
  • 11 to 25 employees

Reply from Friedman, B., Lucky OrangeNov 8, 2024
Thanks for taking the time to leave us a rating. We’re thrilled that we were able to earn your five-star rating, and we hope this means that accessing visitor behavior through Lucky Orange and directly from your HubSpot contact pages has helped your business and conversions grow. Our team is here to help if you need anything, so please reach out to us at any time with questions. Thanks again, and happy tracking! Cheers - Bradley from Lucky Orange

1/5
    May 14, 2024

not working at all

the tech documents are not helping at all. tried to reinstall nothing helps, re configured and still showing connected and no information available at all.

  • Bogard, J.

  • Technology - Software
  • 51 to 200 employees

Reply from Staats, M., Lucky OrangeMay 14, 2024
We value your feedback and are committed to resolving any issues you may be experiencing. At your earliest convenience, please send an email to support@luckyorange.com to open a support ticket. We’re eager to get started on investigating your experience and will watch our inbox for your email. Best Regards - Molly from Lucky Orange

This app requires one of the following Lucky Orange subscription plans.

Free

$0

See the power of dynamic heatmaps, session recordings and so much more.

  • 100 sessions/month

  • 30 day data storage

Free

$0

See the power of dynamic heatmaps, session recordings and so much more.

  • 100 sessions/month

  • 30 day data storage

* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 11/27/2025

More info

Built by
Lucky Orange
Installs
2K installs
Categories
Languages this app is available in
English, French, German, Italian, and Spanish

Now trending

HubSpot solutions partner illustration
Need more help?

Build a custom solution with help from a HubSpot solutions partner.

Connect with HubSpot solutions partners for any business need. Browse recommendations, hire the right fit, and get your project started.