WhatsApp Business
Meet your customers where they are
Requirements
HubSpot Plan HubSpot Account permissions No permissions required WhatsApp Business Subscription - Free or Limit Increase plans
Overview
1/2 - Connect WhatsApp to HubSpot's shared inbox
Manage WhatsApp conversations from HubSpot’s shared inbox
Automate and personalize messages via workflows
View WhatsApp message threads on the CRM record.
Features
Manage WhatsApp conversations from HubSpot’s shared inbox
Deliver a seamless service experience by leveraging HubSpot’s shared inbox, which gives teams a comprehensive view of each customer’s conversation history - in one unified location.
Automate and personalize messages via workflows
Using WhatsApp with your HubSpot CRM allows you to send welcome messages, automate abandoned cart texts, and even send messages based on purchases. Automating and personalizing messages encourages two-way conversations and scales customer connection.
App Functionality
Shared Data
WhatsApp Message threads | ||
WhatsApp Message threads | ||
WhatsApp Templates | ||
WhatsApp Templates |
Reviews
2.2
210
2.2
210
- Feb 12, 2026
There is much room for improvement, especially in terms of customer feedback.
It is not well integrated and has much room for improvement compared to other applications on the market.
Fast integration
It has no response paths depending on how the customer is responding. Either AI or nothing. Any other application does it better.
López, D.
- Feb 6, 2026
Completely broken and utterly useless - don't waste your time
Not
nothing
Not working
Schmidt, A.
Pricing
Free
$0
1000 conversations are included for free each month
Available to Service Hub Professional and Enterprise, and Marketing Hub Professional and Enterprise customers
Free
$0
1000 conversations are included for free each month
Available to Service Hub Professional and Enterprise, and Marketing Hub Professional and Enterprise customers
* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 08/22/2025
Getting attention today
