WhatsApp Business
Requirements
HubSpot Plan HubSpot Account permissions No permissions required Access Type Shared WhatsApp Business Subscription - Free or Limit Increase plans
Overview
1/2 - Connect WhatsApp to HubSpot's shared inbox
Manage WhatsApp conversations from HubSpot’s shared inbox
Automate and personalize messages via workflows
View WhatsApp message threads on the CRM record.
Features
Manage WhatsApp conversations from HubSpot’s shared inbox
Deliver a seamless service experience by leveraging HubSpot’s shared inbox, which gives teams a comprehensive view of each customer’s conversation history - in one unified location.
Automate and personalize messages via workflows
Using WhatsApp with your HubSpot CRM allows you to send welcome messages, automate abandoned cart texts, and even send messages based on purchases. Automating and personalizing messages encourages two-way conversations and scales customer connection.
App Functionality
Shared Data
WhatsApp Message threads | ||
WhatsApp Templates | ||
WhatsApp Templates | ||
WhatsApp Message threads |
Reviews
2.2
235
2.2
235
Some note the unified inbox and CRM synchronization provide a helpful way to track conversations, but the setup process is complex and often removes access to the standard WhatsApp Business mobile app. Missing features like audio messaging and chatflows, along with Meta's 24-hour reply window, restrict outgoing communication, though a few users appreciate the ability to organize inbound leads.
- Aug 12, 2026
Souza, V.
- Aug 10, 2026
I can't get it to connect
WhatsApp has been down for two weeks now
Alblas, L.
Pricing
Free
$0
1000 conversations are included for free each month
Available to Service Hub Professional and Enterprise, and Marketing Hub Professional and Enterprise customers
Free
$0
1000 conversations are included for free each month
Available to Service Hub Professional and Enterprise, and Marketing Hub Professional and Enterprise customers
* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 08/26/2026
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