
WhatsApp Business
Meet your customers where they are
Requirements
HubSpot Plan HubSpot Account permissions No permissions required WhatsApp Business Subscription - Free or Limit Increase plans
Overview

1/2 - Connect WhatsApp to HubSpot's shared inbox
Manage WhatsApp conversations from HubSpot’s shared inbox
Automate and personalize messages via workflows
View WhatsApp message threads on the CRM record.
Features

Manage WhatsApp conversations from HubSpot’s shared inbox
Deliver a seamless service experience by leveraging HubSpot’s shared inbox, which gives teams a comprehensive view of each customer’s conversation history - in one unified location.

Automate and personalize messages via workflows
Using WhatsApp with your HubSpot CRM allows you to send welcome messages, automate abandoned cart texts, and even send messages based on purchases. Automating and personalizing messages encourages two-way conversations and scales customer connection.
App Functionality
Shared Data
![]() WhatsApp Message threads | ||
![]() WhatsApp Message threads | ||
![]() WhatsApp Templates | ||
![]() WhatsApp Templates |
Reviews
2.2
211
2.2
211
- Mar 2, 2026
Easy to integrate but slows down sales with constant errors and limitations that hinder service
It's very easy to integrate and get up and running, but it needs to evolve a lot.
Biggest advantage: Helps to integrate messages directly into the contact, use of snippets, view business companies and tickets during the conversation, AI for writing text and sending documents.
It's not possible to send audio directly from the platform, it's not possible to reply to messages by marking which part of the conversation is being sent, it gives several standard message sending errors, preventing us from talking to customers we already have a long relationship with just because sometimes they take a little longer to reply. It slows down the dynamics a lot compared to WA Business.
Lucas Drozina e Silva, C.
- Feb 12, 2026
There is much room for improvement, especially in terms of customer feedback.
It is not well integrated and has much room for improvement compared to other applications on the market.
Fast integration
It has no response paths depending on how the customer is responding. Either AI or nothing. Any other application does it better.
López, D.
Pricing
Free
$0
1000 conversations are included for free each month
Available to Service Hub Professional and Enterprise, and Marketing Hub Professional and Enterprise customers
Free
$0
1000 conversations are included for free each month
Available to Service Hub Professional and Enterprise, and Marketing Hub Professional and Enterprise customers
* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 08/22/2025
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