WhatsApp Business
Meet your customers where they are
Requirements
HubSpot Plan Works with all HubSpot plans Learn more HubSpot Account permissions No permissions required WhatsApp Business Subscription - Free or Limit Increase plans
Overview
1/2 - Connect WhatsApp to HubSpot's shared inbox
Manage WhatsApp conversations from HubSpot’s shared inbox
Automate and personalize messages via workflows
View WhatsApp message threads on the CRM record.
Features
Manage WhatsApp conversations from HubSpot’s shared inbox
Deliver a seamless service experience by leveraging HubSpot’s shared inbox, which gives teams a comprehensive view of each customer’s conversation history - in one unified location.
Automate and personalize messages via workflows
Using WhatsApp with your HubSpot CRM allows you to send welcome messages, automate abandoned cart texts, and even send messages based on purchases. Automating and personalizing messages encourages two-way conversations and scales customer connection.
App Functionality
Shared Data
WhatsApp Message threads | ||
WhatsApp Message threads | ||
WhatsApp Templates | ||
WhatsApp Templates |
Reviews
2.2
203
2.2
203
- Dec 2, 2025
Complete failure - couldn't get it to function whatsoever
I have not been able to get it work at all.
Noes not work
Hagland Hansen, M.
- Nov 21, 2025
Forced to choose between phone access and CRM integration - completely inflexible and restrictive
Inflexible operation
None as yet!
Unable to send messages out. I understand once my WhatsApp Business has been intergrated to HubStop, I can only access it via the CRM and no longer on my phone. Why should I have to choose between the two?
Limited, W.
Pricing
Free
$0
1000 conversations are included for free each month
Available to Service Hub Professional and Enterprise, and Marketing Hub Professional and Enterprise customers
Free
$0
1000 conversations are included for free each month
Available to Service Hub Professional and Enterprise, and Marketing Hub Professional and Enterprise customers
* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 12/03/2025
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