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WhatsApp Business

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App

WhatsApp Business

Meet your customers where they are

Built by
HubSpot
Installs
13K installs
Rating

2.2

(211)

Sign in to installRequires WhatsApp Business subscription

Requirements

HubSpot Plan
HubSpot Account permissions
No permissions required
WhatsApp Business Subscription
Free or Limit Increase plans

Overview

Manage WhatsApp conversations from HubSpot’s shared inbox

Automate and personalize messages via workflows

View WhatsApp message threads on the CRM record.

Features

Manage WhatsApp conversations from HubSpot’s shared inbox

Deliver a seamless service experience by leveraging HubSpot’s shared inbox, which gives teams a comprehensive view of each customer’s conversation history - in one unified location.

Automate and personalize messages via workflows

Using WhatsApp with your HubSpot CRM allows you to send welcome messages, automate abandoned cart texts, and even send messages based on purchases. Automating and personalizing messages encourages two-way conversations and scales customer connection.

App Functionality

Shared Data
Data Source
Sync Direction
In HubSpot
In HubSpot

WhatsApp Message threads

Conversations

Conversations

WhatsApp Message threads

Contacts

Contacts

WhatsApp Templates

Conversations

Conversations

WhatsApp Templates

Workflows

Workflows

Reviews

Average rating

2.2

Based on 211 ratings


Total reviews

211

Number of reviews all-time


5
10% complete
10%
4
8% complete
8%
3
12% complete
12%
2
28% complete
28%
1
42% complete
42%

Average rating

2.2

Based on 211 ratings

Total reviews

211

Number of reviews all-time

5
10% complete
10%
4
8% complete
8%
3
12% complete
12%
2
28% complete
28%
1
42% complete
42%

Filter reviews:

Sort:


1/5
    Mar 2, 2026

Easy to integrate but slows down sales with constant errors and limitations that hinder service

It's very easy to integrate and get up and running, but it needs to evolve a lot.

What do you like?

Biggest advantage: Helps to integrate messages directly into the contact, use of snippets, view business companies and tickets during the conversation, AI for writing text and sending documents.

What do you dislike?

It's not possible to send audio directly from the platform, it's not possible to reply to messages by marking which part of the conversation is being sent, it gives several standard message sending errors, preventing us from talking to customers we already have a long relationship with just because sometimes they take a little longer to reply. It slows down the dynamics a lot compared to WA Business.

  • Lucas Drozina e Silva, C.

Translated from Português. View original text

1/5
    Feb 12, 2026

There is much room for improvement, especially in terms of customer feedback.

It is not well integrated and has much room for improvement compared to other applications on the market.

What do you like?

Fast integration

What do you dislike?

It has no response paths depending on how the customer is responding. Either AI or nothing. Any other application does it better.

  • López, D.

Translated from Español. View original text

This app requires one of the following WhatsApp Business subscription plans.

Free

$0

1000 conversations are included for free each month

  • Available to Service Hub Professional and Enterprise, and Marketing Hub Professional and Enterprise customers

Free

$0

1000 conversations are included for free each month

  • Available to Service Hub Professional and Enterprise, and Marketing Hub Professional and Enterprise customers

* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 08/22/2025

More info

Built by
HubSpot
Installs
13K installs
Categories
Languages this app is available in
Dutch, English, French, German, Italian, Japanese, Portuguese, and Spanish

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