
WhatsApp Business
Meet your customers where they are
Requirements
HubSpot Plan HubSpot Account permissions No permissions required Access Type Shared WhatsApp Business Subscription - Free or Limit Increase plans
Overview

1/2 - Connect WhatsApp to HubSpot's shared inbox
Manage WhatsApp conversations from HubSpot’s shared inbox
Automate and personalize messages via workflows
View WhatsApp message threads on the CRM record.
Features

Manage WhatsApp conversations from HubSpot’s shared inbox
Deliver a seamless service experience by leveraging HubSpot’s shared inbox, which gives teams a comprehensive view of each customer’s conversation history - in one unified location.

Automate and personalize messages via workflows
Using WhatsApp with your HubSpot CRM allows you to send welcome messages, automate abandoned cart texts, and even send messages based on purchases. Automating and personalizing messages encourages two-way conversations and scales customer connection.
App Functionality
Shared Data
![]() WhatsApp Message threads | ||
![]() WhatsApp Message threads | ||
![]() WhatsApp Templates | ||
![]() WhatsApp Templates |
Reviews
2.2
213
2.2
213
- Mar 30, 2026
Completely useless, impossible to configure and does not work at all.
It does not work. It is impossible to configure it
Marcolongo, G.
- Mar 12, 2026
Useful for information and CRM but interface needs to be more user-friendly and practical
It is useful for sending information
That connects to the Husbpot CRM
They are not as user-friendly as the WhastApp Business interface is from a cell phone or PC, as one traditionally sees it.
CRUZ RUBIANO, V.F.
Pricing
Free
$0
1000 conversations are included for free each month
Available to Service Hub Professional and Enterprise, and Marketing Hub Professional and Enterprise customers
Free
$0
1000 conversations are included for free each month
Available to Service Hub Professional and Enterprise, and Marketing Hub Professional and Enterprise customers
* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 08/22/2025
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