WhatsApp Business
Meet your customers where they are
Requirements
HubSpot Plan HubSpot Account permissions No permissions required Access Type Shared WhatsApp Business Subscription - Free or Limit Increase plans
Overview
1/2 - Connect WhatsApp to HubSpot's shared inbox
Manage WhatsApp conversations from HubSpot’s shared inbox
Automate and personalize messages via workflows
View WhatsApp message threads on the CRM record.
Features
Manage WhatsApp conversations from HubSpot’s shared inbox
Deliver a seamless service experience by leveraging HubSpot’s shared inbox, which gives teams a comprehensive view of each customer’s conversation history - in one unified location.
Automate and personalize messages via workflows
Using WhatsApp with your HubSpot CRM allows you to send welcome messages, automate abandoned cart texts, and even send messages based on purchases. Automating and personalizing messages encourages two-way conversations and scales customer connection.
App Functionality
Shared Data
WhatsApp Message threads | ||
WhatsApp Templates | ||
WhatsApp Templates | ||
WhatsApp Message threads |
Reviews
2.2
222
2.2
222
While users report that the complex setup process with Meta creates connection barriers and removes access to the standard mobile app, some find the resulting unified inbox helpful for organizing customer inquiries. A few teams successfully leverage the tool for automated workflows, though users mention that the 24-hour reply window, mandatory template approvals, and absence of chatbots restrict outbound communication.
- May 20, 2026
Worst integration, we have a CRM and end up using the whatsapp app to make it work.
It has not been useful, we do not have enough integrations in the CRM, we have to use the Whatsapp application which makes it unproductive to have a CRM taking into account its value and what other CRMs offer you.
In theory, everything is managed from a single location
It does not have all the necessary functions to sell, it is not sufficiently well integrated functions, you can not add images in the default messages, you can not send audios, or make calls, which other CRMs allow you to do.
Guzmán López, N.S.
- May 11, 2026
Dissatisfied
At the moment it generated more bureaucracy because you have to create the contacts and because if you do not reply within 24 hours you cannot keep in touch with the customer.
integration all on the same platform
generated more workload on people who need to have less operational load to be able to sell more
Cappelletti, G.
Pricing
Free
$0
1000 conversations are included for free each month
Available to Service Hub Professional and Enterprise, and Marketing Hub Professional and Enterprise customers
Free
$0
1000 conversations are included for free each month
Available to Service Hub Professional and Enterprise, and Marketing Hub Professional and Enterprise customers
* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 08/22/2025
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