
WhatsApp Business
Meet your customers where they are
Requirements
HubSpot Plan HubSpot Account permissions No permissions required WhatsApp Business Subscription - Free or Limit Increase plans
Overview

1/2 - Connect WhatsApp to HubSpot's shared inbox
Manage WhatsApp conversations from HubSpot’s shared inbox
Automate and personalize messages via workflows
View WhatsApp message threads on the CRM record.
Features

Manage WhatsApp conversations from HubSpot’s shared inbox
Deliver a seamless service experience by leveraging HubSpot’s shared inbox, which gives teams a comprehensive view of each customer’s conversation history - in one unified location.

Automate and personalize messages via workflows
Using WhatsApp with your HubSpot CRM allows you to send welcome messages, automate abandoned cart texts, and even send messages based on purchases. Automating and personalizing messages encourages two-way conversations and scales customer connection.
App Functionality
Shared Data
![]() WhatsApp Message threads | ||
![]() WhatsApp Message threads | ||
![]() WhatsApp Templates | ||
![]() WhatsApp Templates |
Reviews
2.2
209
2.2
209
- Feb 6, 2026
Completely broken and utterly useless - don't waste your time
Not
nothing
Not working
Schmidt, A.
- Jan 30, 2026
Misleading sales promises and disappointing onboarding experience despite helpful support staff
I was sold many things that were not what I was told they would be. Particularly the onboarding
Theo who is assisting me with onbourding is great!
My sales guy was not candid about what I would be getting with the onboarding. I paid for live onboarding, but instead got someone who tells me what to do. And it's barely once a week. So my boss, not only paid extra for the onboarding, he also has to be me to sit their and do it. And by the time we have and MVP, two month was lost. Not only that, so many features are limited. For the cost of HubSpot, basic things should be their.
Department, M.
Pricing
Free
$0
1000 conversations are included for free each month
Available to Service Hub Professional and Enterprise, and Marketing Hub Professional and Enterprise customers
Free
$0
1000 conversations are included for free each month
Available to Service Hub Professional and Enterprise, and Marketing Hub Professional and Enterprise customers
* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 12/15/2023
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