Create Marketing Events

As events are created in Zuddl, corresponding HubSpot marketing events are automatically created with all the critical event information. These marketing events allow you to track attendee interactions with the event and monitor their journey, making it easier to attribute event outcomes to business goals.

Real-time Bi-Directional Registration Sync

HubSpot contacts can be sent to Zuddl as event registrants. Likewise, registrations captured via Zuddl’s event registration page are synced back to HubSpot in real time, enriching contact records with attendee data. This bi-directional sync provides flexibility & ensures both systems are aligned, enabling smarter workflows & meaningful follow-ups.

Enriched Attendee Data

Attendee engagement activities such as New user registration, events attended, polls answered, questions asked, engagement time – are captured in Zuddl and sent to HubSpot, enriching customer profiles with valuable insights that help your sales and marketing teams have more meaningful conversations and take informed actions.

Retroactive Data Sync

Cumulative event data, including registrations made before the integration setup, can be synced to HubSpot at any time. This ensures no data is missed, allowing you to engage prospects effectively, even during multi-day events or ongoing campaigns.

Customized Field Mapping with Duplicate Management

Registration fields, such as UTM parameters, ticket type, can be mapped & synced at the event level, along with custom fields from Zuddl’s registration forms. Organizer can also choose how the existing contact data needs to get updated. This tailored mapping framework helps streamline data collection and aligns seamlessly with your marketing goals.