Seamless integration between HubSpot and Business Central thanks to MARINI

With MARINI, we’ve mapped out our entire lead-to-sales process from HubSpot to Business Central. Qualified companies are automatically created in the ERP system. Quotes are generated based on the deal pipeline in Business Central, and the quote and order data flow back to HubSpot, ensuring the pipeline always reflects the current status. The products offered are also mapped. This gives the sales team a complete overview at a glance. We were particularly pleased with the collaborative partnership throughout the entire project. Despite an ambitious timeline, the integration was successfully implemented before our HubSpot go-live.

The flexibility of the solution deserves special mention. Complex relational structures were mapped cleanly, enabling us to build a significantly better database in HubSpot. We were particularly impressed by how quickly MARINI familiarized itself with our customized Business Central system and implemented the integration with precision. New requirements that arose during the course of the project were quickly addressed and pragmatically implemented without lengthy coordination processes. We also appreciate the personal support. Questions were answered promptly, and practical solutions along with clear recommendations for action were provided. Overall, throughout the entire project, we felt we had a partner by our side who not only understood the technical integration but also kept our business processes and requirements in mind.

Excellent Collaboration and Implementation

With MARINI, we’ve integrated the entire process—from lead capture to after-sales—onto a single platform. Quotes and orders created in HubSpot are created and processed in Business Central, and current amounts and products are synced back to the HubSpot deals. Invoiced and credited documents, as well as deleted orders, are accurately recorded and assigned, ensuring that our pipeline always reflects current business activity and that the figures are reliable—even across our multinational structure. Installed devices are also synchronized to a custom object in the after-sales system and are available to our teams there as a basis for further customer support.

The complex structure of the endpoints in Business Central can be easily mapped using ETL processes and neatly assigned in HubSpot. We’re also impressed by the flexibility: changing requirements could be incorporated and implemented at any time. Since the platform can be continuously expanded, we’re already planning further phases of expansion.