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WhatsApp for Marketing - Vira
Leading
Requirements
HubSpot Plan HubSpot Account permissions - View the required account permissions
Access Type Shared WhatsApp for Marketing - Vira Subscription - Starter, Professional, or Enterprise plans
Overview
1/9 - WhatsApp Integration with HubSpot
Vira makes WhatsApp as easy, robust, and scalable as Email in HubSpot. With Vira, GTM teams can leverage Click-to-WhatsApp Ads (CTWA), WhatsApp Flows, WhatsApp Bulk Campaigns, WhatsApp Automations, Coexistence, and other WhatsApp capabilities to convert more, more often, and at a lower cost.
Vira is SOC 2 Type II-certified and GDPR-compliant. It is the only WhatsApp solution designed exclusively for HubSpot customers.
Results you can achieve with Vira:
"The conversion rate went up from 8% to 20% the same month we went live. Having this was key to us in improving our conversion rates and closing deals.— Anahuac Mayab University
"WhatsApp Flows automated our lead qualification, eliminated manual data entry, and routed leads to the right counselors, all inside HubSpot." — Global Schools Group (64 campuses across 11 countries)
Want to achieve similar results? Schedule a call now
What you can do with Vira:
Track every WhatsApp conversation on the HubSpot contact timeline — visible to your entire team
Automatically capture and qualify contacts through WhatsApp Widget and Flows, mapped directly to HubSpot properties
Run bulk promotion campaigns, automate follow-ups, and measure revenue impact — all inside HubSpot
Send WhatsApp messages via HubSpot Workflows or directly from Vira's dashboard
Manage WhatsApp and Instagram DM conversations from a single HubSpot inbox
Enable WhatsApp coexistence — reps keep their own numbers, every conversation syncs to HubSpot
Generate More Leads at Lower CPL with Click-to-WhatsApp Ads and attribute every conversation to the right Meta campaign
Connects WhatsApp to HubSpot Inbox/Help Desk, and seamlessly deploy Breeze Customer Agents on WhatsApp.
Does Vira work on my HubSpot plan?
Yes — Vira works on all HubSpot plans, including Free and Starter. You don't need Pro or Enterprise to run bulk WhatsApp campaigns or access core features.
Do you help with setup and onboarding?
Absolutely. Our team provides free personalised setup and onboarding guidance tailored to your use case. Live demos, one-on-one setup sessions, and ongoing support to get your team up and running quickly.
Ready to experience Vira? Schedule a call now
Features
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Capture and Qualify Leads with WhatsApp Flows
Build WhatsApp Flow templates in Meta and trigger them directly from HubSpot Workflows. Each response — budget, use case, timeline — maps automatically to HubSpot contact properties as the conversation happens. No manual data entry, no chasing leads for information you already asked for.
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Send Bulk WhatsApp Campaigns on ANY HubSpot Plan
Send personalized bulk WhatsApp messages to any HubSpot contact list using Meta-approved templates, on any HubSpot plan. Just pick your list, choose your template, and launch your campaign. Automate sends via HubSpot Workflows or launch campaigns directly from Vira's dashboard.
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WhatsApp Coexistence for Sales Reps
Reps keep their own WhatsApp number — the one prospects already have saved. With Vira's WhatsApp coexistence, they can now reach more prospects, run sequences, and keep deals moving, all from the same WhatsApp they use every day. Every conversation syncs to the HubSpot contact timeline automatically.
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Measure WhatsApp Campaign Performance and ROI
Every WhatsApp campaign tracks contacts reached, replies, and conversions — and shows the deals created and won from those contacts, directly inside HubSpot. Open the dashboard, filter by campaign, and see which WhatsApp automation sequences are driving the pipeline. Build HubSpot reports from the same data — no export, no manual aggregation.
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Track WhatsApp Conversations on the Contact Timeline
Every WhatsApp message — sent, received, and delivery status — appears on the HubSpot contact timeline. Every team member sees the complete conversation history in one place, with full context on every contact.
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Connect WhatsApp & Instagram to HubSpot Inbox
Manage WhatsApp and Instagram DM conversations directly inside HubSpot Inbox and Helpdesk. Assign, respond, and track message history across both channels in one place — no switching between apps, no conversations falling through the cracks.
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Track Click-to-WhatsApp Ad (CTWA) Conversations in HubSpot
Every contact who messages via a Click-to-WhatsApp ad is tagged automatically on the HubSpot contact timeline — Campaign Ad ID, source platform (Facebook, Instagram or Others), and source field update instantly. Paid and organic contacts stay separated, no manual tagging required.
App Functionality
Phone | ||
Lists | ||
Activity | ||
Chats | ||
Contact | ||
Media | ||
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Contacts | ||
Contacts | ||
Chats | ||
User & Roles | ||
Chats | ||
Report |
Information shared is used to run Vira together in integration with HubSpot.
Reviews
4.9
15
4.9
15
- Jul 27, 2026
The onboarding team actually helped us figure out what to build, not just how to set it up
Honestly, what made the difference wasn't just the product — it was the team. They didn't just walk us through the setup. They asked us about our actual process, figured out where we were losing leads, and helped us design a flow around that. We went live much faster than expected and started seeing results within the first week.
The WhatsApp Flows feature was something we didn't even know we needed. A Vira team member suggested it for our lead qualification step, helped us set it up, and it's been running on its own since. Customers answer a few questions right inside WhatsApp and by the time we see the conversation, the contact is already qualified and tagged in HubSpot.
We did have to ping the team for small things during the first few weeks, but they're always responsive and sort things out quickly.
Sixteen, F.
- Jul 14, 2026
WhatsApp finally works inside HubSpot — no more switching tabs
Our sales team was managing WhatsApp from personal phones and then manually updating HubSpot. You can imagine how much got lost. With Vira, everything just lands in HubSpot - contact is created, conversation is there, team can respond from the inbox. We haven't had to chase anyone to update the CRM since we set this up.
Contacts get created automatically when someone messages us on WhatsApp... no manual entry The whole team works from HubSpot, no separate login needed Nothing falls through the cracks anymore
Paris, T.
Pricing
Starter
$41.67
/monthFor small teams that are getting started
Free personalized onboarding
Supports one user per HubSpot Portal
WhatsApp campaign creation
5 WhatsApp Flow Templates
Timeline Updates
WhatsApp in HS Inbox / Helpdesk
Automatic contact creation
WhatsApp campaign reporting
Meta template creation from within Vira
Support for multiple WhatsApp numbers in 1 HubSpot account
WhatsApp conversations dashboard
Connect Instagram DM for 1:1 chats
Starter
$41.67
/monthFor small teams that are getting started
Free personalized onboarding
Supports one user per HubSpot Portal
WhatsApp campaign creation
5 WhatsApp Flow Templates
Timeline Updates
WhatsApp in HS Inbox / Helpdesk
Automatic contact creation
WhatsApp campaign reporting
Meta template creation from within Vira
Support for multiple WhatsApp numbers in 1 HubSpot account
WhatsApp conversations dashboard
Connect Instagram DM for 1:1 chats
* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 08/20/2026
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