Group companies by shared properties

Group HubSpot companies by domain, company name, or other supported company properties to quickly find duplicate, related, or inconsistent records. Review grouped records together before deciding whether they should be edited, merged, associated, or left unchanged.

Bulk edit company records

Edit company information directly from GroOps and apply changes across selected records without exporting data to a spreadsheet. This helps teams correct common data-quality issues while keeping HubSpot as the system of record.

Merge three or more companies

Select multiple duplicate company records and merge three or more at once into a chosen primary company. GroOps helps teams clean larger duplicate groups without repeating HubSpot’s standard one-at-a-time merge process.

Create parent-child company associations

Associate related companies to a selected parent instead of merging records that should remain separate. This is useful for franchises, branches, locations, subsidiaries, and other multi-company structures where preserving each HubSpot record matters.

Enrich companies with Google Places

Use Google Places to compare HubSpot company data with real-world business information and update supported company fields such as name, address, city, state, and postal code. Users review enrichment results before applying changes.

Find and add company locations using Google Search

Search Google Places for missing business locations, review up to 60 results, and add selected locations to HubSpot. New company records can be associated with an existing parent company or used to build a more complete location hierarchy.

Automate duplicate company cleanup

Create automatic merge rules using ordered record-retention logic and exact or normalized-exact matching criteria. Preview results before execution, run rules manually, or schedule daily or weekly cleanup while keeping visibility into run status and next run date.

Update company addresses in workflows

Use the GroOps workflow action to update company address fields with Google Places data as part of HubSpot automation. This provides a repeatable way to standardize address, city, state, and postal code values during existing CRM processes.