Practical, commercial HubSpot partner who built it with us

Openside started with a HubSpot audit for us and then ran a improvement project. The audit was sharp and honest, we had duplicate contacts, free-text line items, no shared pipeline language, and operations hub largely unused. The bigger job was running two brands, Affinda and Draftable, inside one portal. David and Cara helped us separate the business units, define four customer journeys (trial, self-service, guided and tailored), rebuild our lifecycle and pipeline stages, and set up separate subscription management for each brand. They pre-filled the design templates, ran the workshops, and worked alongside our internal HubSpot owner so the knowledge stayed in-house once the project finished. If you want a partner who understands how sales and marketing actually run, and who will build capability in your team rather than create a dependency, I'd recommend Openside.

Unlocked our marketing objectives

Openside Digital partnered with us to establish HubSpot to facilitate email marketing and marketing automation needs. From understanding the needs, working with HubSpot to facilitate a robust proof-of-concept trial through to onboarding and providing advice and technical support, Openside have become a key and trusted partner.