ProperExpression

Seamless HubSpot Migration and Custom Lifecycle Implementation with Proper Expression

We partnered with Proper Expression to migrate our systems to HubSpot and implement a customized lifecycle setup tailored to our business, and they exceeded expectations on every front. From the start, their team demonstrated a deep understanding of both the technical and strategic aspects of HubSpot. The migration process was smooth, well-structured, and impressively fast. They took the time to understand our workflows, cleaned up our data, and ensured a seamless transition without any hiccups. What stood out most was their expertise in customizing the HubSpot lifecycle to match our unique customer journey. They didn’t offer cookie-cutter solutions, but instead, they built a lifecycle that reflects how we actually work, enabling better automation, reporting, and decision-making. Proper Expression was responsive, professional, and proactive throughout the entire project. They’ve truly set us up for long-term success with HubSpot. Would we recommend them? Absolutely. If you’re looking for a strategic partner who knows HubSpot inside and out, Proper Expression is the team to trust.

A comprehensive marketing system at last

After 8 years in business, Proper Expression has finally helped us create a complete marketing system that lets us measure what's working and be methodical and data-driven. They have taken the time to understand us and our customers. They have been sensitive to our needs and preferences. The conscientious way that they track progress over time gives me full confidence that we can meet our long-term goals.

Great partner for complicated project

We recently engaged with Proper Expression to migrate our CRM and Marketing Automation to HubSpot. This was a fairly complicated project, involving many years' worth of data from disparate sources, incomplete data, and complicated workflow processes on our previous CRM. The team at PE really took the time to understand our needs, provide guidance on the best solutions, and implement them in a way that made sense for our business. They are professional and easy to work with, very responsive to questions and made the project run really smoothly.

Best in class inbound marketing agency.

ProperExpression helped us implement and onboard both the Marketing and Sales enterprise hubs across a team of fifteen. Nick and the team took the time to understand our internal processes and help us streamline what we're doing to break down barriers and silos between our different departments. On top of that, they helped us build our content strategy and content marketing plan. I'd highly recommend them!

Great experience, they take the time to understand your company and industry.

We hired ProperExpression to help us with email marketing, content creation, and SEO. They jumped right in and ran a full audit of our website/marketing/SEO. They took the time to learn everything about our company, our brand, and our industry. With a long list of goals, we started with minor (but impactful) changes to our website that included adding CTA, landing pages, and forms. Along with updates to our website and changes to improve SEO, ProperExpression created several client guides and bi-weekly marketing emails. They created and managed Google and LinkedIn ads for us. They also introduced us to HubSpot and helped us create an account while providing our team with training. We have used several different CRM's but HubSpot has been our favorite. We enjoyed working with Caroline and her team. They were quick to learn about our industry and create content that our clients wanted to read. Our industry can be difficult to understand but they "got it" right away. The whole team was knowledgeable, organized, dependable, and above all, fun to work with. We look forward to working with them in the future.