1/15 - Base
Overview
Pro version available!
Build a flexible HubSpot website foundation that’s easier to manage over time.
BASE is a HubSpot website theme built by HubSpot developers to help teams create flexible, responsive websites without starting from scratch.
BASE Free gives marketers no-code page editing and drag-and-drop control, designers flexible brand settings, and developers a lightweight foundation for focused HubSpot websites. Use it to build landing pages or a focused site with essential templates, flexible modules, and global brand controls.
Looking for more advanced layouts and content options? BASE Pro adds 12 additional modules for pricing content, advanced blog layouts, complex grids, logo scrollers, tables, background video, and more.
Compare BASE Free and BASE Pro: basetheme.pro/pro
Created by SmartAcre, a US-based B2B marketing agency and HubSpot Solutions Partner with more than a decade of HubSpot experience. BASE was built by HubSpot developers, and our in-house team uses BASE Pro as the foundation for SmartAcre’s custom website builds.
For module guidance and theme best practices explore our detailed documentation.
Site header
Build a fully customized website header using the Site Header module. Create desktop and mobile navigation experiences with mega menus, off-canvas components, a language switcher, and flexible style controls.
Custom mega menu
Create custom mega menu dropdowns using nested repeaters. Each dropdown can have its own layout, content, and styling, giving you the flexibility to create clean, easy-to-navigate menus without building them from scratch.
Global theme settings
Use global theme settings to align your website with your brand. Customize typography, buttons, forms, menus, colors, spacing, and the HubSpot drag-and-drop grid from one central location.
Flexible, reusable modules
BASE modules use flexible repeater fields that let you control which elements appear and how they are arranged. For example, the Cards module allows you to combine and reorder images, icons, text, buttons, and links while controlling the styling and spacing of each element.
100% drag-and-drop editing
BASE is built with HubSpot drag-and-drop areas throughout the theme, including the header and footer. Marketers can build and update pages visually while maintaining consistent brand settings.
Multi-language ready
All front-end theme text is translated into the 47 languages supported by HubSpot, helping teams create and manage multilingual websites.
Lightweight performance foundation
BASE uses a lightweight codebase designed to reduce avoidable theme-level overhead and support a strong performance foundation. The only third-party framework used is a stripped-down, customized version of Bootstrap 5 that supports dropdowns, modals, off-canvas navigation, and collapsible components.
Accessibility-minded development
BASE is designed and developed using accessibility best practices to help support the creation of more accessible websites.
Need help taking BASE from installation to launch?
SmartAcre can help with theme setup, brand configuration, website strategy, HubSpot migrations, custom modules, development, and ongoing website optimization.
Features
Site header builder
Build your own custom full website header with custom mega menus. Includes mega menus, offcanvas components, language switcher and more.
Mega menu builder
Create custom mega menu dropdowns using nested repeaters. Each mega menu dropdown can be unique and is fully customizable with extensive style fields for every mega menu dropdown component.
Advanced theme settings
Advanced theme settings that are easy to customize and tailor to perfectly align with your brand identity. Create your own design by fully customizing text, buttons, forms, menus and the drag and drop grid spacing.
Highly customizable modules
Modules use a repeater + type method. This allows you to customize which elements show and in which order. For example the Cards module allows you to choose between image, icon, text and button elements with extensive style and layout spacing options for each.
Lightweight theme
All code is lightweight. The only 3rd party framework used is a stripped down customized version of Bootstrap 5 which powers all of the main frontend components (dropdowns, modals, offcanvas, collapse).
What's included
About Theme
Total installs - 300+
Created - Mar 25, 2025
Version 44 - Aug 24, 2026
Page types Page features Business types Tags
Requirements
HubSpot Subscription
Contact SmartAcre, Inc.
Legal Stuff
Please refer to the developer's Privacy Policy and Terms for more information.
Support
SmartAcre, Inc.
- Allentown, PA, USA
Visit website
SmartAcre®, Inc. is a technology focused B2B Marketing Agency. We help B2B companies leverage marketing and sales technology to improve the entire customer experience. Founded in 2008 with the mission to create an agency that truly cares about our people and clients. Our “SmartAcres” are located throughout the United States with SaaS, technology and industrial manufacturing clients. SmartAcre has been recognized as an Inc. 5000 Fastest Growing Company, a Best Place to Work, and a top ranked agency by AgencySpotter, Clutch and HubSpot.
BASE Customer Reviews
- Jan 18, 2026
Minimalist design, very well executed. Love it.
The theme has a very minimalist design but a high-quality layout. The most important modules are included. In my theme testing, I was able to implement my requirements super quickly with the BASE theme compared to some other widely used themes. For me, this theme is now really the basis for all landing pages and websites. Many thanks to SmartAcre—very well done. For me 5 stars.
This theme helped me achieve my goal the fastest, as I wanted to implement a simple layout. I tried several themes, but this one is by far the most suitable as a base theme for me.
The navigation and layout are very attractive right from the start. The modules are superbly designed. I was able to figure everything out and implement it easily.
Bisher kann ich kein Kontra finden. Ich muss dazu sagen, das ich den Support nicht in anspruch genommen habe. Die Dokumenation scheint auch ok zu sein.
Caspar, F.
Version 38
- Aug 13, 2025
Game-Changing Theme: Drag-and-Drop Simplicity Meets Scalability
I can’t overstate how much the BASE Theme by SmartAcre transformed our website project at Salamander. Right off the bat, what struck me was its 100% drag-and-drop architecture—literally everything, including headers and footers, can be customized without writing a single line of code. That flexibility made design changes intuitive and kept us from getting bogged down in technical work. They let us craft rich, multi-column dropdowns with off-canvas support, giving our site navigation a pro-level polish. Meanwhile, the advanced theme settings gave us global control over buttons, forms, typography, spacing—you name it—and let us align everything with Salamander’s brand identity in a heartbeat. Performance and inclusivity matter, and BASE delivers. All of this meant we got our site up fast—thanks to ease of use, the abundance of modules, and none of the clunky designer roadblocks. And because it’s built for growth, we know scaling or enhancing our site down the line will be smooth. In short: if you want a theme that’s fast, flexible, secure, accessible—and genuinely designed for marketers and growth-hungry teams—this is it!
Incredibly easy. I am not a coder, so the drag & drop interface made it so easy. plus, i liked how we could add consistent modules for each page and have dynamic elements for others. Base by SmartAcre and HubSpot made it easy!
Dynamic, Flexible, Fast to Load, easily customizable..
Didn't install it sooner.
Epstein, J.
Version 23