Get complete webinar activity inside HubSpot

All your webinar data flows into HubSpot’s Marketing Events. Livestorm creates and updates registrant and attendee lists in real time, and adds key webinar moments to each contact’s Timeline. You get a clear view of who registered, attended live, watched the replay, or engaged during the session for nurture flows or sales follow-up.

Sync webinar insights with ready-to-use properties

Livestorm creates and updates “by Livestorm” contact properties based on webinar behavior. Attendance history, event registrations, and other engagement signals sync automatically. Combined with Timeline events, you get a clear record of how each lead interacts with your webinars without managing custom fields.

Register contacts for webinars using HubSpot forms

Use HubSpot forms, lists, or workflows to register contacts for any webinar. The built-in action sends them directly to Livestorm and updates your Marketing Event lists immediately. Every registration also appears on the contact’s Timeline, making it easy for your team to track interest over time.

Segment leads based on real webinar engagement

Segment your audience based on how they interact with your webinars: live attendees, no-shows, replay viewers, or repeat participants. HubSpot keeps these lists current while Timeline logs each interaction. You can trigger sales outreach when someone attends a product session, or re-engage leads who keep registering but never join.

Report on webinar performance and impact

Use webinar data directly in HubSpot’s reporting tools. Analyze registration and attendance trends, engagement across sessions, and conversion between stages. Combine Marketing Event data with Timeline activity to see which webinars influence deals, accelerate pipeline, or re-activate dormant leads.