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CallRail
An analytics platform for those who rely on calls and inbound leads.
Requirements
HubSpot Plan HubSpot Account permissions - View the required account permissions
CallRail Subscription - Call Tracking, Call Tracking + Conversation Intelligence, Call Tracking + Form Tracking, or Call Tracking Complete plans
Overview
1/4 - Connect calls with new and existing leads.
This integration provides call tracking and analytics software that syncs call and text message activity with HubSpot. HubSpot marketers can view their inbound phone calls alongside other lead activities, and create automated workflows that trigger events based on phone calls.
Features
Integrate call tracking and marketing analytics for HubSpot
Track online activity seamlessly from the beginning of the customer's journey to the end with CallRail's HubSpot integration. By tracking and sending call and text message data from CallRail into HubSpot, HubSpot marketers to create certain custom segments and actions based on the call's activity.
Track marketing efforts both online and offline
By syncing call data coming through CallRail's call tracking numbers to HubSpot, marketers can track and measure their full marketing funnel (both online and offline) and understand what marketing efforts are paying off and which and be improved.
Optimize your inbound marketing efforts and create powerful workflows
Automatic HubSpot lead creation helps you evaluate phone call leads for a better idea of which marketing activities are truly driving sales. Attach robust inbound call attribution data (marketing source, PPC keyword, GCLID, campaign, and landing page) to HubSpot contacts.
Base actions on call summaries and caller sentiment
Send a brief synopsis of each call to the HubSpot contact record to surface the types of conversations your marketing is driving. Base your next action on caller sentiment, fast-tracking hot leads and following up appropriately. Make the right business decisions and improve your marketing and sales faster than ever before.
Tag and segment contacts
Using CallRail's AI-powered tagging feature, automatically categorize your calls and leads based on the contents of the conversation or the marketing campaign that drove them. Push your tags from CallRail into HubSpot to assess campaign performance and prioritize follow-up.
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Automatically sync from human and AI handled conversations
With CallRail's AI voice assistant, Voice Assist, HubSpot matches or creates contacts using the standard workflow allowing automatic syncing from human- and AI-handled conversations to eliminate blind spots and gain a complete view of campaign performance. Push enriched call insights into HubSpot and map any call to HubSpot contact properties.
App Functionality
Shared Data
Calls | ||
Forms | ||
Text Messages |
View inbound phone calls alongside other lead activities, and create automated workflows that trigger events based on phone calls.
Reviews
4.0
67
4.0
67
- May 14, 2025
Tombini, L.
- May 13, 2025
Endless Duplicate Records Making Things Messy
too many duplicates
Belenky, C.
Call Tracking
$50
/monthKnow which marketing efforts inspire leads to call.
Call recording and playback
Automatic email notifications
Call forwarding
Dynamic number insertion website plugin
Build custom call flows
Integrate with Google Analytics and Ads
Track form and text data alongside calls
Call Tracking
$50
/monthKnow which marketing efforts inspire leads to call.
Call recording and playback
Automatic email notifications
Call forwarding
Dynamic number insertion website plugin
Build custom call flows
Integrate with Google Analytics and Ads
Track form and text data alongside calls
* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 10/18/2025
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