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Distributely - Lead Routing

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Distributely - Lead Routing

HubSpot Certified App

HubSpot routing infrastructure for revenue teams that have outgrown native workflows. Distributely centralizes complex routing logic across leads, deals, tickets, contacts, companies, and custom objects. Build scalable assignment logic for licensing, weighted distribution, schedules, capacity limits, and fallback rules, without brittle workflows or custom code.
Built by
New Breed
Installs
300+ installs
Rating

4.7

(13)

Sign in to installRequires Distributely - Lead Routing subscription
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Requirements

HubSpot Plan
HubSpot Account permissions
View the required account permissions
Access Type
Shared
Distributely - Lead Routing Subscription
Monthly Plan or Annual Plan plans

Overview

Distributely ensures critical HubSpot records are distributed to the right person, at the right time—protecting response speed, maintaining coverage, and supporting consistent revenue performance.


It is a HubSpot-first lead and object routing engine built for growing teams that require bespoke routing logic beyond native assignment and workflow-based solutions.


HubSpot’s native tools work well for simple round robin. But as organizations grow, routing logic becomes more complex. Licensing rules, eligibility criteria, fairness requirements, schedules, capacity limits, and regulatory constraints must all work together reliably.


Distributely centralizes complex routing logic across any HubSpot object, including deals, tickets, contacts, and custom objects. Instead of layering workflows or relying on one-off custom scripts, teams define routing rules once and manage them in a controlled, scalable system.


Why Teams Move Beyond Native Routing


As routing requirements grow more sophisticated, teams need to:


  • Enforce licensing and skill requirements

  • Respect time zones and availability

  • Balance workload with weighted or capped distribution

  • Handle fallback logic automatically

  • Remain explainable and auditable

Distributely delivers this control without requiring engineering resources. It is designed to support both technical and non-technical operators who are responsible for keeping routing accurate and reliable.


Built for Operational Confidence

Organizations rely on routing as the connective tissue between marketing, sales, and service. When routing fails—or becomes difficult to manage—response times slip, coverage gaps appear, and internal trust erodes.


Distributely provides:


  • Reliability at scale

  • Reduced manual maintenance

  • Fairer distribution outcomes

  • Clear explanations for assignments

  • Safe testing before logic goes live

With API-managed configuration and mock mode testing, teams can automate administrative updates and validate routing behavior before activating changes. The result is routing that works: consistently, predictably, and without constant oversight.


Backed by an Elite HubSpot Solutions Partner, Distributely is purpose-built for HubSpot teams who need routing infrastructure, not another lightweight assignment tool.


Features

HubSpot-First Object Routing

HubSpot-First Object Routing

Route contacts, companies, deals, tickets, and custom objects with advanced logic built specifically for HubSpot.

Attribute-Based Eligibility Rules

Attribute-Based Eligibility Rules

Assign records using multi-property logic that reflect real business constraints.

Licensing & Compliance Controls

Licensing & Compliance Controls

Enforce state-based licensing, certifications, and skill requirements automatically.

Weighted & Capacity-Based Distribution

Weighted & Capacity-Based Distribution

Move beyond simple round robin with configurable weights and caps.

Time Zone–Aware Scheduling

Time Zone–Aware Scheduling

Route based on rep availability and business hours across regions.

Availability & Time-Off Management

Availability & Time-Off Management

Configure schedules and PTO without breaking routing logic.

Fallback & Escalation Logic

Fallback & Escalation Logic

Ensure continuity when primary assignees are unavailable or ineligible.

API-Managed Configuration

API-Managed Configuration

Automate routing administration and reduce manual updates by connecting your tech stack via API to manage at scale

Mock Mode Testing

Mock Mode Testing

Validate routing safely before deploying changes live.

Routing Transparency & Analytics

Monitor distribution patterns and understand why assignments occurred.

App Functionality

Data Source
Sync Direction
In HubSpot
In HubSpot

Contacts

Contacts

Contacts

Users

Owners

Owners

Deals

Deals

Deals

Deals

Deal Pipelines

Deal Pipelines

Companies

Companies

Companies

Tickets

Tickets

Tickets

Custom Objects

Custom Objects

Custom Objects

Average rating

4.7

Based on 13 ratings


Total reviews

13

Number of reviews all-time


5
92% complete
92%
4
0% complete
0%
3
0% complete
0%
2
0% complete
0%
1
8% complete
8%

Average rating

4.7

Based on 13 ratings

Total reviews

13

Number of reviews all-time

5
92% complete
92%
4
0% complete
0%
3
0% complete
0%
2
0% complete
0%
1
8% complete
8%

Filter reviews:

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5/5
    Sep 29, 2026

Easy to use and Great Support

Distributely has become a really useful part of our daily lead routing process. It is intuitive and easy to use for the most part, and once everything is set up, managing and monitoring lead distribution is quite straightforward. What has stood out the most, though, is the support from the team. Whenever we’ve had questions or needed help checking something, they’ve been responsive, helpful, and genuinely willing to make sure everything is working as expected. The recent update has also been 100% worth it. We’ve seen a noticeable improvement, and overall the experience feels much smoother and more reliable.

What do you like?

Easy to set up and use, intuitive interface, reliable lead distribution, and excellent customer support. The team is very responsive whenever we need help, and the recent product improvements have made the experience even better.

What do you dislike?

Easy to set up and use, intuitive interface, reliable lead distribution, and excellent customer support. The team is very responsive whenever we need help, and the recent product improvements have made the experience even better.

  • Soto, M.


5/5
    Aug 19, 2026

Finally, lead routing on HubSpot without the workflow headache

Distributely takes the complexity out of lead routing on HubSpot. There's some initial setup involved, but once it's in place it removes a huge amount of repetitive configuration and maintenance, and the intuitive interface makes it easy to manage going forward. Combined with a knowledgeable, patient team that genuinely cares about fit, it's been a strong solution for us and well worth considering if you're tired of wrestling with form-by-form routing.

What do you like?

Routing applies across any and all forms on our HubSpot CMS site, so we don't have to configure assignment form by form—and we've eliminated the ongoing maintenance of updating every form and fixing things when they break. The UX is genuinely intuitive; you don't need to be a workflow specialist to set things up or make changes. Vacation coverage is easy—when someone's out, you can redirect their inquiries to a teammate for a pre-scheduled window without building temporary workflows. It takes a lot of the complicated workflow logic, routing programming, and maintenance out of the picture entirely. The team is knowledgeable and patient—they ran thorough demos and were focused on making sure this was the right solution for us, not just closing a deal.

What do you dislike?

There's an upfront time investment to set up the routing initially. That said, once it's configured, ongoing management is far simpler—so it's really a one-time cost rather than a recurring drawback.b The Distributely team was instrumental in making sure our set up was done correctly.

  • Susan, B.


This app requires one of the following Distributely - Lead Routing subscription plans.

Monthly Plan

30 day free trial

$25

/user
  • Priority support

  • Territories and availability

  • Round robin assignment

  • Weighted distribution

  • Lead, deal, and ticket routing

  • Unlimited routing rules

Monthly Plan

30 day free trial

$25

/user
  • Priority support

  • Territories and availability

  • Round robin assignment

  • Weighted distribution

  • Lead, deal, and ticket routing

  • Unlimited routing rules

* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 09/24/2026

More info

Built by
New Breed
Installs
300+ installs
Categories
Languages this app is available in
English

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