
Distributely - Lead Routing
Rising
Requirements
HubSpot Plan HubSpot Account permissions - View the required account permissions
Access Type Shared Distributely - Lead Routing Subscription - Monthly Plan or Annual Plan plans
Overview
1/7 - Distributely Demo Video
Distributely ensures critical HubSpot records are distributed to the right person, at the right time—protecting response speed, maintaining coverage, and supporting consistent revenue performance.
It is a HubSpot-first lead and object routing engine built for growing teams that require bespoke routing logic beyond native assignment and workflow-based solutions.
HubSpot’s native tools work well for simple round robin. But as organizations grow, routing logic becomes more complex. Licensing rules, eligibility criteria, fairness requirements, schedules, capacity limits, and regulatory constraints must all work together reliably.
Distributely centralizes complex routing logic across any HubSpot object, including deals, tickets, contacts, and custom objects. Instead of layering workflows or relying on one-off custom scripts, teams define routing rules once and manage them in a controlled, scalable system.
Why Teams Move Beyond Native Routing
As routing requirements grow more sophisticated, teams need to:
Enforce licensing and skill requirements
Respect time zones and availability
Balance workload with weighted or capped distribution
Handle fallback logic automatically
Remain explainable and auditable
Distributely delivers this control without requiring engineering resources. It is designed to support both technical and non-technical operators who are responsible for keeping routing accurate and reliable.
Built for Operational Confidence
Organizations rely on routing as the connective tissue between marketing, sales, and service. When routing fails—or becomes difficult to manage—response times slip, coverage gaps appear, and internal trust erodes.
Distributely provides:
Reliability at scale
Reduced manual maintenance
Fairer distribution outcomes
Clear explanations for assignments
Safe testing before logic goes live
With API-managed configuration and mock mode testing, teams can automate administrative updates and validate routing behavior before activating changes. The result is routing that works: consistently, predictably, and without constant oversight.
Backed by an Elite HubSpot Solutions Partner, Distributely is purpose-built for HubSpot teams who need routing infrastructure, not another lightweight assignment tool.
Features

HubSpot-First Object Routing
Route contacts, companies, deals, tickets, and custom objects with advanced logic built specifically for HubSpot.

Attribute-Based Eligibility Rules
Assign records using multi-property logic that reflect real business constraints.

Licensing & Compliance Controls
Enforce state-based licensing, certifications, and skill requirements automatically.

Weighted & Capacity-Based Distribution
Move beyond simple round robin with configurable weights and caps.

Time Zone–Aware Scheduling
Route based on rep availability and business hours across regions.

Availability & Time-Off Management
Configure schedules and PTO without breaking routing logic.

Fallback & Escalation Logic
Ensure continuity when primary assignees are unavailable or ineligible.

API-Managed Configuration
Automate routing administration and reduce manual updates by connecting your tech stack via API to manage at scale

Mock Mode Testing
Validate routing safely before deploying changes live.

Routing Transparency & Analytics
Monitor distribution patterns and understand why assignments occurred.
App Functionality
![]() Contacts | ||
![]() Users | ||
![]() Deals | ||
![]() Deals | ||
![]() Companies | ||
![]() Tickets | ||
![]() Custom Objects |
Reviews
4.7
13
4.7
13
- Sep 29, 2026
Easy to use and Great Support
Distributely has become a really useful part of our daily lead routing process. It is intuitive and easy to use for the most part, and once everything is set up, managing and monitoring lead distribution is quite straightforward. What has stood out the most, though, is the support from the team. Whenever we’ve had questions or needed help checking something, they’ve been responsive, helpful, and genuinely willing to make sure everything is working as expected. The recent update has also been 100% worth it. We’ve seen a noticeable improvement, and overall the experience feels much smoother and more reliable.
Easy to set up and use, intuitive interface, reliable lead distribution, and excellent customer support. The team is very responsive whenever we need help, and the recent product improvements have made the experience even better.
Easy to set up and use, intuitive interface, reliable lead distribution, and excellent customer support. The team is very responsive whenever we need help, and the recent product improvements have made the experience even better.
Soto, M.
- Aug 19, 2026
Finally, lead routing on HubSpot without the workflow headache
Distributely takes the complexity out of lead routing on HubSpot. There's some initial setup involved, but once it's in place it removes a huge amount of repetitive configuration and maintenance, and the intuitive interface makes it easy to manage going forward. Combined with a knowledgeable, patient team that genuinely cares about fit, it's been a strong solution for us and well worth considering if you're tired of wrestling with form-by-form routing.
Routing applies across any and all forms on our HubSpot CMS site, so we don't have to configure assignment form by form—and we've eliminated the ongoing maintenance of updating every form and fixing things when they break. The UX is genuinely intuitive; you don't need to be a workflow specialist to set things up or make changes. Vacation coverage is easy—when someone's out, you can redirect their inquiries to a teammate for a pre-scheduled window without building temporary workflows. It takes a lot of the complicated workflow logic, routing programming, and maintenance out of the picture entirely. The team is knowledgeable and patient—they ran thorough demos and were focused on making sure this was the right solution for us, not just closing a deal.
There's an upfront time investment to set up the routing initially. That said, once it's configured, ongoing management is far simpler—so it's really a one-time cost rather than a recurring drawback.b The Distributely team was instrumental in making sure our set up was done correctly.
Susan, B.
Pricing
Monthly Plan
$25
/userPriority support
Territories and availability
Round robin assignment
Weighted distribution
Lead, deal, and ticket routing
Unlimited routing rules
Monthly Plan
$25
/userPriority support
Territories and availability
Round robin assignment
Weighted distribution
Lead, deal, and ticket routing
Unlimited routing rules
* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 09/24/2026
New arrivals

&Open Gifting App
Turn a great moment into a real gift, from the contact record or in workflows.

Atnimo
Make your business conversation create New Opportunities for you.
