Marketo
Data sync - Sync data between Marketo and HubSpot
Requirements
HubSpot Plan HubSpot Account permissions No permissions required Marketo Subscription - Review Marketo Pricing Page plan
Overview
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1/1 - Sync runs in the background to keep your databases up-to-date
Sync Marketo leads without manual data entry or messy, time-consuming imports.
Here’s what you get with Data Sync by HubSpot:
- Two-way sync: Data is shared between Marketo and HubSpot in real time
- Default field mappings: Set-up is quick with out-of-the-box field mappings already created for you
- Historical syncing: Your existing data will sync right away, and updates will sync as they happen
Features
Sync Marketo and HubSpot in the background
Make manual data entry a thing of the past by syncing data (see below) between Marketo and Pipedrive. When records are created or updated in either app, that information will be automatically shared with the other one. You can also add a filter for any Marketo field or HubSpot list to sync exactly what you want—and nothing you don’t.
You’re in control of your data
You can set up a one- or two-way sync, which means you can either sync data from Marketo to HubSpot, from HubSpot to Marketo, or back-and-forth! Out-of-the-box default field mappings make set-up quick and keep your data clean and organized. Custom field mappings are available with Operations Hub Starter or above.
App Functionality
Shared Data
Each object has field mappings that connect matching information from each app. Default mappings are listed below. If you want to change these default mappings or create your own, custom field mappings are available with Operations Hub Starter and up.
Leads |
Reviews
- Dec 6, 2022
Good for data syncing/migration
It's a good integration for syncing data across the platforms, but would do better with more integrated functionality between their marketing and sales tools, rather than only being a data sync.
Sales prospecting and ops
Harris, B.
Marketing Services - 26 to 50 employees
Pricing
Review Marketo Pricing Page
$0
Use the 'See all pricing options' link on the righthand side
"Make sure to confirm the HubSpot subscription and the Marketo subscription needed to install this integration
Note: ""Free"" is referring to the cost of the integration, not the app subscriptions "
Review Marketo Pricing Page
$0
Use the 'See all pricing options' link on the righthand side
"Make sure to confirm the HubSpot subscription and the Marketo subscription needed to install this integration
Note: ""Free"" is referring to the cost of the integration, not the app subscriptions "
* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 11/27/2025
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