Requirements
HubSpot Plan Works with all HubSpot plans Learn more HubSpot Account permissions No HubSpot permissions required. Pendo may request additional permissions while connecting. Pendo Subscription - Free plan
Overview
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Bridge the gap between sales, services, marketing and product with the HubSpot + Pendo integration. Connect every stage of the customer journey—from first touch to full adoption. Drive smarter engagement, deeper satisfaction, and stronger retention.
Drive high quality leads
Surface high-intent prospects by joining usage data from Pendo with customer insights in HubSpot. Help sales teams prioritize the accounts most likely to convert and focus outreach where it matters most.
Reduce churn and boost retention
Track customer health and spot early signs of risk to strengthen relationships and keep users engaged.
Optimize your marketing funnel
Fuel smarter segmentation and campaign performance with real-time behavioral data.
Unify your tech stack
Give every team a complete view of engagement by syncing HubSpot and Pendo. Fuel more informed decision making across the entire customer journey.
Features
Stream product usage into HubSpot
Push custom Pendo events - like feature usage, onboarding progress, or milestones into HubSpot. Power lead scoring models and comprehensive customer health scores with real-time usage insights.
Sync Pendo data to drive deeper customer insights
Send usage trends and customer sentiment from Pendo into HubSpot as contact or company properties. Give sales and success teams deeper insight into customer engagement to drive cross-sell, up-sell, and retention.
Enrich segments with your HubSpot data
Pull HubSpot account history and revenue data into Pendo account and visitor metadata to segment users by lifecycle stage, industry, or revenue tier. Then trigger personalized in-app messages or targeted campaigns in HubSpot to drive deeper engagement of the platform.
App Functionality
Shared Data
Accounts | ||
Events | ||
Visitors |
Reviews
- May 13, 2024
Burcham, S.
Technology - Software - 26 to 50 employees
- Apr 4, 2023
Need Integration to Flow from Pendo to HubSpot
The analytics inside of Pendo are powerful and the ability to create guides is good. HubSpot integration is fine for seeing who are clients are inside Pendo but it lacks in that the data doesn't flow into HubSpot - it's not bi-directional as the Pendo Salesforce integration is. Our tech support, client relations managers, and sales reps would benefit from seeing client usage data inside the contact or company records as well as NPS scores from the Pendo surveys; in HubSpot, I'd like to be able to run usage reports from the Pendo data (how the client uses our software) and post them on our HubSpot dashboards. Lastly, we use HubSpot Service Hub to support our customers and would like to see HubSpot Help Desk and Knowledge Base integrated as well. Hopefully, Pendo will update the integration soon by adding bi-directional syncing and the HubSpot knowledge base & help desk.
We're using Pendo to better understand how our clients use our applications and to create walkthrough, tooltips, and other guides to help them use the applications.
- Ability to create guides and tooltips helping clients use our software - Ability to see how clients are using our software
- Does not sync bi-directionally - No connection to HubSpot Service Hub (Help Desk and Knowledge Base)
Arnez, J.
Technology - Software - 51 to 200 employees
Pricing
Free
Get a taste of the power of Pendo
Try Pendo for free for up to 500 monthly active users. Includes: product analytics, in-app guides, net promoter score (NPS), roadmaps.
Free
Get a taste of the power of Pendo
Try Pendo for free for up to 500 monthly active users. Includes: product analytics, in-app guides, net promoter score (NPS), roadmaps.
* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 10/23/2025
More info
Built by - Pendo
Installs - 300+ installs
Categories Languages this app is available in English
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