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CallRail
Leading
Requirements
HubSpot Plan HubSpot Account permissions - View the required account permissions
Access Type Shared CallRail Subscription - Lead Tracking, Lead Tracking Complete, Lead Conversion, Lead Conversion Complete, or Voice Assist plans
Overview
1/5 - Walk-through and overview of the CallRail and HubSpot integration
Bridge the gap between digital clicks and real-world calls and texts. By bringing CallRail’s call tracking and lead engagement data directly into HubSpot, you give your marketing team the "missing link" in their attribution data by tying inbound calls and texts to the marketing source that drove them. Finally see the full picture of how your marketing turns into real human conversations.
When you turn on the integration, every call, text, and form submission becomes a native part of your contact’s timeline. Automatically map your PPC keywords, landing pages, and marketing sources to HubSpot contacts so you can finally prove which campaigns are driving high-value conversations, not just empty clicks.
Features
Integrate call tracking and marketing analytics for HubSpot
Track online activity seamlessly from the beginning of the customer's journey to the end with CallRail's HubSpot integration. By tracking and sending call and text message data from CallRail into HubSpot, HubSpot marketers to create certain custom segments and actions based on the call's activity.
Track marketing efforts both online and offline
By syncing call data coming through CallRail's call tracking numbers to HubSpot, marketers can track and measure their full marketing funnel (both online and offline) and understand what marketing efforts are paying off and which and be improved.
Optimize your inbound marketing efforts and create powerful workflows
Automatic HubSpot lead creation helps you evaluate phone call leads for a better idea of which marketing activities are truly driving sales. Attach robust inbound call attribution data (marketing source, PPC keyword, GCLID, campaign, and landing page) to HubSpot contacts.
Base actions on call summaries and caller sentiment
Send a brief synopsis of each call to the HubSpot contact record to surface the types of conversations your marketing is driving. Base your next action on caller sentiment, fast-tracking hot leads and following up appropriately. Make the right business decisions and improve your marketing and sales faster than ever before.
Tag and segment contacts
Using CallRail's AI-powered tagging feature, automatically categorize your calls and leads based on the contents of the conversation or the marketing campaign that drove them. Push your tags from CallRail into HubSpot to assess campaign performance and prioritize follow-up.
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Automatically sync data from human and AI handled conversations
With CallRail's AI voice assistant, Voice Assist, HubSpot matches or creates contacts using the standard workflow allowing automatic syncing from human- and AI-handled conversations to eliminate blind spots and gain a complete view of campaign performance. Push enriched call insights into HubSpot and map any call to HubSpot contact properties.
App Functionality
Calls | ||
Forms | ||
Text Messages |
View inbound phone calls alongside other lead activities, and create automated workflows that trigger events based on phone calls.
Reviews
4.2
96
4.2
96
- Aug 17, 2026
Call Rail for Google Ads - Works Great
Call Rail has been able to show every detail from the first call to a visitor on my website with all activity from pages to time on page which is very helpful to know when a lead is actually interested in the services I provide.
Call to website activity from Google Ad Clicks is very granular.
If you don't have email notifications set for clicks and calls you will miss leads like I did in the beginning. I had to find out 1.5 weeks later that I missed 7 calls. Lucky enough I was able to still convert 1 lead to a paying customer and that's only because he was not shopping around in that week, so I was able to save/capture his business.
Dawson, V.
- Aug 13, 2026
CallRail Integration
CallRail has worked great for us, we love that you can see real time details on the accounts.
Call recordings are automatically on the file, if the phone # doesnt exist in the system, it will automatically create the contact and drop any calls pertaining to that prospect. It also transcribes the call as well. In the event the account doesn't get noted it really helps out know where the conversation left off.
I would love to be able to pull reporting within HubSpot that we can associate the callrail tags into HubSpot - it is very hard to create a workflow for missed calls very hit or miss. I think if we had the callrail tags it would be better. All calls show "connected" in HubSpot
Mroczek, D.
Lead Tracking
$55
/monthTrack and analyze calls and texts with Call Tracking for greater marketing insights, now with AI-powered conversation insights.
Conversation Intelligence
Call transcription and analysis
Call & text tracking and attribution
Call recording
Automatic email notifications
Dynamic number insertion website plugin
Build custom call flows
Integrate with Ad Platforms
Lead Tracking
$55
/monthTrack and analyze calls and texts with Call Tracking for greater marketing insights, now with AI-powered conversation insights.
Conversation Intelligence
Call transcription and analysis
Call & text tracking and attribution
Call recording
Automatic email notifications
Dynamic number insertion website plugin
Build custom call flows
Integrate with Ad Platforms
* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 07/01/2026
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