Sinch SMS, MMS, WhatsApp & RCS
Connect with SMS, MMS, WhatsApp and RCS - right from HubSpot.
Requirements
HubSpot Plan HubSpot Account permissions - View the required account permissions
Sinch SMS, MMS, WhatsApp & RCS Subscription - Basics, Conversations, Pro, or Pro Plus plans
Overview

1/8 - SMS, MMS, WhatsApp, and RCS driving engagement in HubSpot workflows.
Ready, set, engage with SMS, MMS, RCS and WhatsApp.
Amp up engagement across the customer journey with mobile messaging for HubSpot, powered by Sinch Engage. Add SMS, MMS, WhatsApp and now RCS.
Keep your customers engaged – from sales to service.
Capture attention and keep it with rich, interactive follow-ups using WhatsApp and RCS in workflows. Plus, keep your sales and customer service teams in sync and efficient with SMS triggers in Deals and Service Hub workflows.
Easy to use, built for HubSpot businesses.
Get connected and start sending in minutes. Our native integration works seamlessly with your marketing, sales, and service activities.
Actionable reporting that improves performance.
Track customer behavior through link interaction and read status reporting, then nurture these warm leads to conversion. Stay compliant with automated reporting on opt-outs.
Vinomofo achieved 120x ROI simply by automating communications and adding SMS to their email workflow.
Why choose Sinch Engage?
Free trial: No commitment. No credit card. No hidden fees.
24/7 live chat and email support
Direct carrier connections
Tier 1 security features
650+ million messages sent monthly
70,000+ global customers (across all our brands)
Extended functionality with our Sinch Engage platform: speak with us about the extensive messaging features we offer within HubSpot and through our web platform, including social media messaging.
Sinch is a registered trademark of Sinch AB (Sweden).
Provider details: “Sinch Engage” (provided by Sinch Sweden AB in Europe) and “Sinch MessageMedia” (provided by MessageMedia U.S.A. Inc in North America and Message4U Pty Ltd in Australia and other countries).
Features

Automations and templates
Set up workflows, including: - Rich and interactive WhatsApp & RCS triggers, replies and follow-ups - SMS from Deals stages - Lead nurture flows and NPS surveys - Onboarding messages - Define keywords and automate workflows when a customer replies - Create or select premade branded SMS templates. Use merge fields to personalize and save time

SMS, MMS, WhatApp & RCS messages easily tracked on the contact record
Send and receive text messages directly from contact records. Have a single customer view and stay on top of conversations with a lead or prospect. Sales and marketing teams can send: - Marketing promos and offers - Back-in-stock notifications - Event reminders - Onboarding and sales handovers Compatible with your HubSpot plan

Reporting dashboards
Text messages are automatically recorded in contact activity with single customer views. Split test messaging to understand your HubSpot contacts better and fine-tune future campaigns. Gain insights on: - Conversion rates (including meetings booked) - Open and read rates (including date and time) - Click-through rates (including how many times)

Personalized SMS templates
Create your own branded templates or select pre-made SMS templates. Use merge fields to customize your text messages with names, dates, and more. Save time without sacrificing personalization. Example: Hi [First Name], Here’s a special offer just for you. Get 30% off your first purchase. Use 30WELCOME at checkout to redeem. Reply STOP to opt-out.
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Your conversations in one location – HubSpot’s Conversations Inbox
Add Sinch SMS & MMS to your central location for tracking all conversations in HubSpot’s Conversations Inbox. With all your communications managed in one place, teams can: Respond to customer inquiries Access conversation histories for personalized support Collaborate easily with other team members Track customer interactions across channels

*NEW* Rich & interactive RCS messaging
Automate rich, branded RCS messages directly from HubSpot workflows – giving customers interactive experiences that spark engagement. - Build trust with verified brand messages - Include images, buttons, and carousels to drive conversions - Track reads, clicks, and replies right from HubSpot. Use performance data to retarget customers

*NEW* Messaging support via Help Desk and Service Hub
Use conversational messaging in Help Desk to respond faster and resolve issues in real-time. Then, automate SMS triggers in Service Hub to send timely updates. - Integrate Sinch Engage with Help Desk to see two-way SMS with the rest of your support conversations - Trigger automated SMS replies to tickets in Service Hub workflows
App Functionality
Shared Data
Contacts | ||
Link Clicks | ||
Message Content | ||
Message Content | ||
Message Content | ||
Message Status | ||
Message Status |
Reviews
4.4
65
4.4
65
- Nov 10, 2025
Works really good with great features
Works really good. There are a few features that are not available in HubSpot but are great in Sinch Engage, such as scheduled send.
quick and easy
No scheduled send
Lüppert, M.
- Oct 20, 2025
Functional but outdated interface and missing scheduling features hold it back
does the job
does the job
interface is a bit outdated - ability to schedule messages from HubSpot would be good too.
Kasim, W.
Pricing
Basics
$49
/monthGet started quickly with our messaging platform must-haves
Trial includes 25 free credits
24/7 global support
Included messages per month
Plan rates & inclusions differ per region (visit our pricing page in your region for a more detailed breakdown)
Send and receive messages directly within contact records
Messages recorded in contact
Social sending
Add SMS triggers or actions to your Contact & Deals Workflow Automations
Short trackable links
De-duplication
Familiar sender
International SMS & MMS (rates & inclusions differ per region)
Basics
$49
/monthGet started quickly with our messaging platform must-haves
Trial includes 25 free credits
24/7 global support
Included messages per month
Plan rates & inclusions differ per region (visit our pricing page in your region for a more detailed breakdown)
Send and receive messages directly within contact records
Messages recorded in contact
Social sending
Add SMS triggers or actions to your Contact & Deals Workflow Automations
Short trackable links
De-duplication
Familiar sender
International SMS & MMS (rates & inclusions differ per region)
* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 12/03/2025
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