Aptitude 8: Technical Architecture & Deployment

The "Blue Angels" of CDP/CRM!

A8 was a great partner in helping RectorSeal implement a CDP, in conjunction with our existing HubSpot CRM. All things professional, skilled, knowledgeable, and proficient, and yet a very down-to-earth approach to change management and collaborating alongside our team. You not only taught us how to fish, but where to find our next pond. Thank you!

Smooth HubSpot Implementation

Aptitude 8 was fantastic throughout onboarding—professional, patient, and genuinely committed to understanding how MERS works. They handled every request thoughtfully and tailored the entire setup to our workflow.

The best asset to a marketing team

I've been working with Aptitude 8 for over a year now, and I have nothing but positive things to say about the team. From the initial project kickoff to our retainer hours, the A8 team has always made sure we are mindful of our hours and system from the beginning. I've been fortunate enough to work with Matty Wilson and Travis McGinnis. They not only helped clean up my system by working through our initial phase of cleaning up over 1000 properties, to helping build out our lead scoring model, which we use every day now. They've also been a great team in tackling smaller tasks, such as ensuring someone helps me clean up the over 300 workflows with errors. Both team members do a great job ensuring you're setting the system up for success, while still hitting the goals you want to accomplish. Anyone would be lucky to work with one or both of these team members. I look forward to our calls and having a sounding board for someone else who understands the system in a high level way. I cannot thank this team enough for everything they've done for me and my HubSpot instance. The working relationship they have provided me. The trust I have within them to accomplish this fully and to the highest standards.

Reliable, Knowledgeable HubSpot Partner

We’ve had a great experience working with Aptitude 8 during our HubSpot build-out. They’re incredibly detail-oriented, organized, and consistently prepared, which made a complex setup feel manageable. The team is knowledgeable and confident, especially when it comes to Salesforce integrations, and they were able to explain things clearly without overcomplicating the process. On top of that, they’re genuinely pleasant to work with, professional, responsive, and always positive. We’d absolutely recommend them to any team looking for a strong HubSpot partner.

An Incredible Partner for Our HubSpot Journey

Aptitude 8 has been an incredible partner in our transition to HubSpot. Mallory and Bree helped us establish strong best practices and get our instance set up in a way that truly works for our team. Their impact went well beyond implementation, which is why we’ve continued to partner with them. They’re knowledgeable, proactive, and easy to work with.

Absolutely incredible service—and amazing solutions.

Our organization would not have been able to manage our HubSpot implementation (and ongoing management of our CRM and events platform) without Aptitude 8. Their team is knowledgeable, responsive, and forward-thinking, helping to solve for needs we're not even aware of yet. I would recommend their services to anyone and everyone. Shoutout to Bree, Mallory, and Jade for being the best partners we could ask for!

Great to work with!

We have been working with A8 for almost a year now as they have been so great to help move us from Marketo to HubSpot. We have continued to work with them as they've helped us set up best practices and get out HubSpot in the best spot possible for us. We are thankful for all the assistance they've provided.

Outstanding Outsourcing Partner

Aptitude 8 has been the best outsourced resource we've worked with. They listen carefully to our needs and execute with remarkable efficiency and transparency, delivering true value without nickel-and-diming. They've set the bar exceptionally high for any future outsourcing opportunities and any new hires we chose to bring in to absorb the operational responsibilities.

Data clean up, and portal clean up

Working with Aptitude has been a truly wonderful experience. They quickly understood our needs and processes, and helped us implement several valuable improvements. The team consistently went above and beyond, even delivering a long term contact merging solution that will keep our system clean moving forward. I highly recommend partnering with them for any system related needs, and we fully intend to work with them again in the future.

Aptitude 8 Delivered Expertise, Organization, and True Partnership

Working with Aptitude 8 has been an outstanding experience from start to finish. Their entire team (Scott, Tim, Marissa and Sam) expertly guided us through a complex Segment CDP implementation and assisted us in building very well-designed association workflows in HubSpot that immediately improved our segmentation, database & reporting. They were highly organized, clear in their planning, and consistently proactive with recommendations. On top of their technical skill, their positive attitudes and collaborative approach had us looking forward to meeting with them each week and made the entire engagement smooth and enjoyable. We highly recommend Aptitude 8 as a reliable and knowledgeable partner!