Connect inbound and outbound calls to your CRM

Use Bland agents to answer inbound calls and make outbound calls. Configure HubSpot tools to create or update CRM records with information collected during the conversation, helping your team capture new leads and keep customer details current.

Send and receive SMS with Bland agents

Let customers interact with Bland agents by text as well as phone. Configure SMS conversations using Bland pathways and tools alongside your HubSpot-connected voice workflows. SMS requires an Enterprise plan, number setup, and A2P registration in the United States.

Trigger calls from HubSpot record events

Configure Bland automations around HubSpot record events, such as a contact being created or a deal being updated. Set the call action, agent, timing, and conditions for your workflow to connect CRM activity with outbound conversations.