Leadfeeder is a B2B platform that helps companies identify website visitors, understand buying intent, and build qualified pipeline from both inbound and outbound activities. It combines website intelligence with a global database of company and contact data to support prospecting, qualification, and activation across the full go-to-market workflow.

The platform is designed for B2B organizations that rely on their website and outbound efforts to drive demand but lack visibility into which companies are engaging and which accounts to prioritize. Leadfeeder enables teams to move beyond anonymous analytics and disconnected prospecting by providing a unified view of target accounts, intent signals, and data.

Leadfeeder identifies the companies visiting a website, tracks their behavior, and surfaces signals that indicate interest. At the same time, it allows users to proactively build target account lists using a global database of over 60 million companies and 400 million verified contacts. This supports both inbound conversion and outbound prospecting within a single platform.

By combining website activity with firmographic data, contact information, and intent signals, Leadfeeder helps teams understand who is engaging, how relevant they are, and when to act. This enables prioritization based on fit and behavior rather than volume alone.

The platform supports use cases across the full revenue lifecycle, including audience building, account discovery, demand identification, qualification, and pipeline creation. It integrates with CRM systems, marketing automation platforms, and advertising tools to enable coordinated actions across channels.