Owner Match helps HubSpot teams automatically assign the right owner to CRM records based on the values of their properties.

Create and manage mapping configurations that connect specific property values to HubSpot owners, then use those mappings to make ownership assignment consistent, scalable, and easier to maintain.

Instead of relying on complex workflows or manually updating assignment rules, Owner Match gives your team a simple way to manage owner-routing logic in one place. Configurations can also be imported and exported via CSV, making it easy to update large sets of mappings or manage them outside HubSpot when needed.

Owner Match is ideal for teams that assign records based on criteria such as territories, countries, regions, business units, product lines, or other CRM properties.

With Owner Match, you can:

• Automatically match property values with the appropriate HubSpot owner

• Centralize and simplify owner-assignment rules

• Manage large mapping configurations efficiently

• Import and export mappings using CSV files

• Reduce manual assignment work and routing errors

• Keep ownership logic easier to review and maintain as your organization grows

Spend less time maintaining assignment logic and make sure every record reaches the right owner.