Deep research any company

Whenever you need insights, your agent gets to work. It analyzes CRM history, engagement patterns, and company websites to craft personalized outreach. It examines emails, calls, page views, blog content, job postings, and news. The result: outreach so personalized it feels like it came from someone who's been following the account for years.

Custom instructions with clear boundaries

No more generic outreach that doesn't match your voice. Direct your agent's writing style, cadence, and messaging with specific instructions. The system flags unclear directions and shows what it can/cannot do. Whether you prefer formal or casual tone, aggressive or patient follow-ups, your GTM process scales perfectly across every prospect.

Enhanced workflow automation

Stop spending time on manual enrollments and let HubSpot do the work for you. New workflow actions let you automatically enroll and unenroll contacts based on any trigger. Build sophisticated automation that assigns the right prospects to the agent at the perfect moment, streamlining your entire prospecting process.

Adaptive outreach that responds to real signals

Watch response rates climb as outreach gets smarter with every interaction. The agent monitors buying signals, funding rounds, product launches, and engagement patterns to optimize every touchpoint. It crafts increasingly relevant messages, refining its approach while respecting your guardrails for smart, evolving outreach - now in 200+ languages.